In reinforced reports here on Ridesharing Forum, it is confirmed that Uber Eats this year is working to dominate the European market. The countries that are part of the plan are Denmark, Romania, Greece, Norway, Czech Republic, Australia, and Finland.
Hungary is a country not too far from those, so it is surprising it hasn’t been included. But, that narrative is about to change now that the industry is currently abuzz with codewords, saying that Uber Eats may also enter Hungary.
Thanks to its takeover of Delivery Hero, the Hungarian dream of having Uber Eats within its lands can finally come true.
According to reports on Bloomberg, Uber Eats is exploring the possibility of completely taking over the Berlin-based food delivery giant after it increased its stake in the company to almost 20 percent, making Uber Delivery Hero’s biggest shareholder.
Significant changes could hit the Hungarian market
This possible acquisition could drastically change the food delivery landscape of Hungary. Delivery Hero had been part of Hungarian market since 2016 when it acquired foodpanda, owned by Germany, which later got rebranded as Foodora. Meanwhile, Uber Eats drive DoorDash also purchased Finland’s Wolt in 2022, further shaking things up in the region.
Should Uber completely acquires Delivery Hero, its plans to expand in Europe will further be bolstered, potentially leading to the Foodora brand to become Uber Eats in Hungary. Hungary becomes a chance passenger this time in Uber Eats’ European market soon-to-be.
Uber’s comeback in Hungary may be just the start
This isn’t to say that Uber is fresh in Hungary, since Uber operates as a taxi app there. However, it was a decade ago when the company exited the country, following protests and regulatory disputes involving taxi drivers, prior to its return in 2024. That comeback was only the beginning.
Aside from Uber having Uber Freight, things also led to this with DoorDash acquiring Deliveroo for a deal worth around $4 billion. It is, indeed, a shake-up.
Beyond food deliveries
Experts in the industry got their take here. They are saying that the largest trend in the sector is no longer simply food delivery, but the integration of multiple services into unified digital ecosystems. Think of super-apps like Careem, and Rappi in Mexico and Latin America.
DoorDash and Uber have also both expanded into retail deliveries, logistics, grocery services, and other connected businesses, usually and often managing various separate apps backed by shared technological infrastructure.
However, right now, this possibility of entering Hungary remains a possibility, since there isn’t a solid agreement yet between Uber and Delivery Hero. Who knows? Things might get cancelled, and not push through.
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