The Super Bowl is over, but the hangover isn’t. The 2025 edition ended in a victory for the Philadelphia Eagles that deserved a party. The team avenged their Super Bowl LVII sad defeat by the two-time defending champions, the Kansas City Chiefs. They called it quits.
But, it’s not just the game that was exciting and deserved the spotlight, but the ads that played during game breaks.
The most fun ads were those from Totino’s, Jeep, Ritz, GoDaddy, T-Mobile, Dunkin’, Disney, Google, and even the new “Thunderbolts” trailer, though the last is the odd-one-out.
If there were an Oscars for these Super Bowl ads, the winner is… Uber Eats. International advertising, public relations, and marketing creatives decided for Uber Eats to bag home the Super Bowl Best Ad title.
Uber Eats’ ad is titled “A Century of Cravings,” which the Ridesharing Forum team previously reported.
“It’s our fifth consecutive year back at the Super Bowl and to celebrate, we’re diving into the history of football. But this time, it looks a little different. As Matthew McConaughey reimagines the origins of the sport, it’s colored by his conspiracy theory: that football was invented to sell food,” Uber officially revealed.
Featuring celebrities like Matthew McConaughey, Greta Gerwig, Charli XCX, and Martha Stewart, the ad series is very witty. “Century of Cravings” traveled back in time to feature significant moments in history while placing food references into football.
Now, if the ad did not entice you to order via Uber Eats that day, you missed a lot.
Ted Wahlberg, the senior vice-president and group creative director at Mower Agency stated, “Uber Eats combined my top three elements of a Super Bowl spot – spectacle, celebrity, and cleverness – building on their brilliant, season-long concept that football is just a plot to sell food. The A-list cameos – including Sean Evans, Charli XCX and Greta Gerwig – were well-chosen to reflect the event’s wide reach.”
Serviceplan Köln said this year’s Super Bowl commercials are big laughs, big budgets,” and a menagerie of celebrities. But, officials from this creative company said Uber Eats “found a way to stand out by cleverly flipping the halftime format on its head.”
If only Uber Eats were a halftime crooner, right?
“Uber Eats. Who doesn’t love a well-written, star-studded conspiracy theory, especially one that gets more outrageous and entertaining with every unexpected celebrity reveal?” Grey NY’s Brent Singer said.
Mower Agency offers consumer and business-to-business marketing and public relations, Grey NY has been providing creative, experiential, social, digital, commerce, and health and wellness since 1917, and Serviceplan Köln is the largest owner-operated advertising agency groups in Europe and the biggest in Germany.
Meanwhile, claiming the runner-up spot was Google Pixel’s “Dream Job” ad, followed by the ads of Ritz, Coors Light’s “Slow Monday,” Budweiser’s “Clydesdale Foal,” GoDaddy’s Walter Goggins Goggle Glasses,” and Totino’s “Chazmo Finally Goes Home.”