First and foremost, as follow-up to the earlier news, “Batman & Robin” star George Clooney is headlining a campaign for Grubhub this game night. Yay! Now, to the story. Uber Eats has invited A-list and the most glamorous Hollywood celebrities and more to its ads for Super Bowl LX, like hosting their own sports event, yes? Yes! So, it’s only right for its consumers, who are also big fans of this Sunday’s big game, to join the celebration.
“The Super Bowl has become about far more than football. Even if you’re not a sports fan – like me – you’re likely still tuning in for the commercials and the halftime show, and attending a Game Day party [to have fun]…” stated the Food & Wine correspondent covering this Uber Eats in-app feature.
From Hollywood to Thai-Bollywood, Uber Eats is going to get huge as it showcases its ads and campaigns for Super Bowl LX.
Be like the creative team of Uber Eats for #SuperBowlLX
So once again, it’s very official. Uber Eats customers could now design their own Super Bowl ad via the official app itself, through selecting from a wide array of celebrity-inspired options on the app.
And, it’s beyond just Matthew McConaughey. See? You’ll also get the chance to use celebrities like Pork Chop Womack, Addison Rae, Parker Posey, Bradley Cooper, Tramell Tillman, Sauce Gardner, Sourdough Sam, and Amelia Dimoldenberg, among others, maybe. You better try this feature right now.
Learn how to create your ad
Here’s how to create your Uber Eats ad for the big, big game. It’s very simple. First, launch the app and log in. Then, head over to the section that reads “Super Bowl LX” on top of the app’s screen. On the subsequent page, you’ll see the option to “build your own Super Bowl commercial.”
Once there, you’ll be given a wide range of celebrity-inspired “menu” to choose from. Refer to the celebrity names above. You’ll be then be asked the select more than one item, and the offerings are divided whether you wish to promote categories like “For the Table” or “Sweets and Savories.”
After making your top picks between items like Addison’s Diet Pepsi, Amelia’s Chicken, and Parker’s Pancakes — which, by the way, remember, don’t represent the actual foods you’ll be ordering, so there’s no need to base your picks on what you really want to eat — you will receive the personalized Super Bowl ad in your email inbox, just like receiving the results of your psychological assessment tests for your job or client application.
But wait, there’s more. Plus, it’s also been customized according to the celebrity items you chose in-app. So, for example, if you chose Addison’s Diet Pepsi, it’s a safe betting to say she will make an appearance in your commercial.
And, the best is yet to come. Upon designing your own Super Bowl commercial, you’ll get the video + the discount code for up to 50 percent off orders of $15 or more, capped to $10, so seeing the Super Bowl Sunday LX is even more memorable.
Ridesharing media reported that this process also references five teams and 18 current or past NFL players, and over 40 distinct food and football connections. There are over 1,000 possible commercial combinations around, so there’s little chance you and your friend will generate the similar video if you bond together over sharing what you got from this promo. Learn more in this clip titled “Build Your Own Super Bowl Commercial 101 | Uber Eats.”