The FIFA World Cup 2026 fever is all over town, especially in the USA, Mexico, and Canada, where it is poised to be held. It may be a travel planning nightmare, but for sure, it is bound to be historic.
Uber Eats has formally expressed its participation, and it is taking the track of how it did during this year’s concluded Super Bowl.
This year’s FIFA World Cup 26 USA, Mexico, and Canada has so much to offer, from the music to the thrill of the games. The finale will be held in New Jersey, with the players to anticipate throughout the entire run being Kylian Mbappé from France, Lamine Yamal from Spain, Jude Bellingham from England, Vinícius Júnior from Brazil, and Erling Haaland from Norway.
Among the countries that will be competing and are qualified for the FIFA World Cup 2026 are Argentina, France, Brazil, Spain, and England, among several others.
For Uber Eats, it’s time to toss it up.
One of the world’s leading food delivery apps has unveiled the “Who Could Cook at a Time Like This?” featuring no other than award-winning celebrity chef Gordon Ramsay, yes, you heard that right.
It is also a historic advertising campaign that stars the multi-awarded Michelin chef, who, by the way, was also a football player during his youth.
Ramsay, the ever-bubbly Ramsay, talked about his role, saying, “When the football’s on, nobody wants to be standing over the stove stressing about dinner. A night off from cooking isn’t the end of the world, it’s called priorities! Get the game on, order Uber Eats right now!”
Set in Dario G’s iconic football anthem, “Carnaval de Paris,” Uber Eats’ hero movie featuring the celebrity chef sees Ramsay in a series of increasingly dramatic interventions, berating – as his life is – unsuspecting home cooks for missing precious moments of the matches by being stuck in the kitchen!
How creative could that be! Kids would argue against this, of course, since they would always be hungry, but to cook earlier for your family, and watch the games together is, in itself, a bonding moment!
This amazing and amazingly-directed campaign will run for five weeks across all media in Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, Switzerland, Great Britain, and USA.
“We wanted to find the most over-the-top and entertaining way to play up a very real truth: when the game is on, people don’t want to cook. As our first-ever global delivery campaign, it was important to lead with an idea that was universal, simple, and culturally relevant for fans everywhere – while showing how Uber Eats helps fans get the food they want delivered straight to their door, without missing a moment of the action,” commented Georgie Jefferies, Uber’s Global Head of Marketing.
So, toss that recipe and order the food you love on Uber Eats!
“The entire campaign started with one very funny contradiction: Gordon Ramsay, probably the world’s most famous chef, telling people this is absolutely not the time to cook. Once we had that, everything else flowed from there. Gordon brought the perfect level of intensity, comedy, and chaos to it,” the creative team noted. For more delivery news, join the illustrious community of Ridesharing Forum network!