It’s like the Super Bowl LX once again this time that your favorite food delivery apps and more are taking part in the FIFA World Cup 2026 USA, Mexico, and Canada.
Instead of the adage “deliver us from evil,” inspired by Dan Brown’s “The Da Vinci Code,” the spot is titled “Deliver Us to Fútbol.” Thank you to the world’s number one food delivery app DoorDash, Great Britain’s Deliveroo, and Wolt. The world’s number one delivery app is with the world’s number one soccer affair.
About the FIFA World Cup 2026 USA, Mexico & Canada campaign
“Deliver Us to Fútbol” is an ode to the rituals of this sporting show, and it gets narrative beyond measure. It follows the experiences of a Dasher during the FIFA World Cup, specifically at-home audiences and viewers contacting apps for deliveries.
Whether it’s delivering coffee to keep alive and stay up for a match, a pen for a once-in-a-lifetime autograph, or a celebratory meal to mark the win, DoorDash, Deliveroo, and Wolt will come to the rescue.
Under this team-up, soccer fans will also witness appearances from Ricardo Kaká – FIFA World Cup Champion and global soccer icon – as well as FIFA Women’s World Cup™ champion Alex Morgan, and international social network influencer, Khaby Lame.
DoorDash’s deputy for brand, creative, and consumer marketing Gina Igwe stated, "The FIFA World Cup 2026 USA, Mexico, and Canada has a way of taking over daily life. Sleep schedules shift, reservations revolve around kickoff, and fans hold tight to the matchday food rituals that make every match feel personal.”
Igwe added that this campaign is reflecting how those three delivery platforms aggressively show up football’s most momentous instances, “fueling the fandom and taking care of everything around the match so fans can stay focused on fútbol. It’s a defining moment to bring our three brands together in one international piece of creative, built to resonate across countries, cultures, and communities."
Beyond those campaigns and advertisements, DoorDash, Deliveroo, and Wolt are likewise bringing the stadium energy straight to the fans who are attending and redeeming watch parties, fan festivals, and exclusive offers from DoorDash Reservations in the USA. Rewards can be earned, and match tickets are up for grabs all-tournament-long.
More about the joint forces
As for more details about the partnership, the athletes also got their take on these surprises. For champion Kaká, soccer has always been about memorable moments that fans, teams, and players create together.
“I know what it’s like to experience the frenzy as both a player and a fan, so I know first hand how all-consuming it is to be fully immersed during the tournament. Partnering with DoorDash means supporting fans with the best assistance during the FIFA World Cup™,” he told Ridesharing Forum.
The campaign has already launched across television, paid digital, audio, social channels, and more internationally. The markets of each of those apps – USA, Great Britain, Canada, France, Finland, Italy, Germany, Norway, plus Denmark – are going to see the creative performance.
Also, the world’s leading food delivery app will revive its seventh Summer of DashPass in the USA just in time for the international campaign. This is made possible through the collabs between Michelob Ultra, McDonald’s and Frito-Lay, alongside other FIFA World Cup 2026™ supporters like Casamigos and key DoorDash partners such as Kroger and CVS Pharmacy.
“For me, the FIFA World Cup™ is about connection, whether you’re on the pitch or watching with friends and family,” Alex Morgan remarked. “DoorDash and DashPass are the ultimate assists for anyone balancing a packed schedule during the summer and getting ready for an even more eventful season with the FIFA World Cup™.”
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