Uber Newsroom Official Writes Confusing Story: ‘Orange Era’ Campaign Is Referring To… Taylor Swift

Previously, Ridesharing Forum reported about Uber launching its “Orange Era” campaign, in partnership with Best Friends Animal Society. This story from this team was based on the official news release of Uber. However, there was no mention of Taylor Swift in the article.

Recently, news is circulating that this promotion is associated with an international singing sensation. Oops. Here is the scoop.

It’s actually about Taylor Swift

Definitely a miss. Well, the newsroom official story might have been giving away clues, but it preferred not to drop that the Uber promo is about Taylor Swift directly.

In celebration of the 12th historic studio album of the singer, Mashable revealed that Uber is offering 12 percent off orange-colored items via Uber Eats and $12 off Uber Comfort rides with the coupon code SHOWBIZ. The promo runs until October 5th.

Uber wants to get into the showgirl spirit with you and the devoted Swifties. Orange is the color. Save 12 percent on these goodies until October 5th, Sunday, at 11:59 p.m. Eastern Standard Time. Items you can save on include snacks, beauty products, and even pet accessories.

But remember, the Orange Era promo collection will vary according to location. The items and brands available nearest are orange Poppi, Lay’s cheddar and sour cream potato chips, orange Nike running shoes, orange crafting beads for friendship bracelets, peach OPI nail polish, orange pet collars and leashes, orange Owala reusable cups, and so much more. Yes, it will rain orange.

Apart from those, there will also be as much as $12 savings on Uber Comfort rides, which you could use for album release parties, a visit to the record shop, or heading to the cinemas or malls.

Uber Comfort offers newer cars to riders with more spacious interiors, as the official release wrote, “Showgirls deserve extra room and a flawless arrival.”

The code is the same, SHOWBIZ, to grab your $12 off your rides. Promo is valid from October 2nd until October 5th. Nonetheless, the code is only valid for one ride per user on Uber Comfort and Uber Comfort Electric.

‘The Life of a Showgirl’

Who says that Taylor Swift has faded in popularity? Far from reality! “The Lift of a Showgirl” is her much-anticipated 12th studio album, scheduled for release today, October 3rd, thanks to Republic Records.

She created this album during the European leg of her “The Eras Tour” in 2024, inspired by her life as an entertainer. According to her, it evokes her energetic, vibrant, and lively spirit, departing from the bleak lyricism of its predecessor, The Tortured Poets Department.”

The songs in this album are the title track, “The Life of a Showgirl,” "The Fate of Ophelia.” “Elizabeth Taylor”, and "Father Figure.” As you could see, the songs take cue from famous entertainers.

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