When it comes to Halloween, the USA loves two things: costumes, costumes, and costumes. It’s delightful to remember the trendy Halloween celebrations that deliver Halloween fun. It’s all about wicked campaigns from roof to flooring, without the spider webs, of course.
Uber Eats made it easier for the American people to invest in Halloween candies each year, amounting to over $3 billion. This is also the sugar rush that the app has been yearning to tap.
Exciting coupons, spooky-style
A recent article posted online has looked into this virtual phenomenon, wherein coupon codes are not just second options, but big Halloween affair. They are not just as simple as TRICKORTREAT, SPOOKY10, or UBEREATSSCARE, but they’re here for a sharper hook.
“Rather than treat Halloween like just another commerce event, Uber Eats leaned into the spirit of horror itself. The insight was simple: horror fans care about the details. They don’t just want “spooky” - they want authentic scares,” the story’s correspondents started.
Can a half-baked, unfinished brand experience break into the illusion? The Ridesharing Forum team investigates and tests.
Uber Eats is seemingly taking cues and inspirations from famous spooky concepts, such as “Do you want to play Halloween games?” and “I see dead people,” into inspiring Halloween promo codes. Keeping them scary, of course. Codes that don’t work when redeemed? Those are exceptions.
More ways to keep the Halloween celebrations going are to offer gimmicks and introduce new things, such as missing letters that fans piece together like wizards in movies finding out how to defeat the evil wizard. Then, they can enjoy their candy discounts, may this be 20 percent or as big as 70 percent.
Seen everywhere
These horror code campaigns for Uber Eats are seen not just from coupon sites and pages, but also on motion posters, LED displays, and Broadway Avenue billboards that tease the fun behind them.
“Execution that chilled and thrilled,” they stated further.
These Halloween promo codes also bolstered engagement on paid and organic social searches, online horror communities, and in-car tablets that featured clues for rides to solve. No apologies.
Was Uber Eats able to succeed?
“The campaign cleverly blurred the line between entertainment and marketing. Fans weren’t just passive viewers – they became active players. They scoured clues, debated solutions online, and proudly shared their success,” the story on Uber advertising added as well.
By Halloween night, the codes had become unforgettable social gatherings over the Internet.
Plus, those coupon codes have also become viral across the world, in India, in China, and in Venezuela. Receiving those candies for spooky season was paradise for them, since they could have them without traveling to the stores, right?
More from Uber Eats
In other Uber Eats news, the app has partnered with Five Below to deliver more value to doorsteps, no matter where they are in the world. Five Below is where you can shop your favorite products, offering them at affordable prices, perhaps cheaper than other websites.
With this partnership, Uber Eats is introducing surprises to Five Below shoppers. Emphasizing thrill.
Be early on ridesharing and food delivery stories. Sign up for your account on this site!