Following the Super Bowl LX show and festivities, Uber Eats is on for another big break, but this time with Elmo, Big Bird, Cookie Monster, Bert, Ernie, Oscar the Grouch, Grover, Abby Cadabby, and Count von Count – the Sesame Street! Ridesharing Forum has more.
Uber Eats is reviving its “Get Almost, Almost Anything” campaign, but this time with a Sesame Street collaboration. Its collaboration with renowned kids show “Sesame Street” is the perfect option for continuing the campaign’s comedic approach that twists daily product names into visual gags and jokes before revealing the official items on the app.
This newest undertaking builds upon the campaign’s familiar structure – taking the product name, interpreting it in the most literal way as possible, then flipping on the jokes through revealing the real item customers can order in the app. Though this, the range of food and retail items available on the service are highlighted.
“The magic of ‘Get Almost, Almost Anything’ is the endless room it gives us to play,” Liza Keller, the head of integrated marketing in Uber Eats, told Ridesharing Forum. “By taking everyday items from our selection and reimagining them in unexpected ways, we’re able to entertain people with humor while highlighting just how wide and wonderful the Uber Eats marketplace has become.”
In Uber Eats’ “Get Almost, Almost Anything” Sesame Street spot, Ernie plays the beekeeper surrounded by a swarm that belongs to his buddy, Bert, transforming the name of a famous lip balm into a playful visual setup.
There are other spots without the Sesame Street vibe, but they still get the comedic and funny message across.
“What I love about this structure is how expandable it is,” the director, Nick Ball, also spoke with Ridesharing Forum teams. “The rule is simple. Misread the product name. Build a world around it. Commit completely. Then flip it. Inside that, you have an enormous range. One spot can feel like a fashion film, another like observational comedy, another like something strangely artful and restrained. As long as products exist, there are worlds to build.
The format encourages the audiences to anticipate the twists, transitioning each ad into a guessing game about which daily items are being reinterpreted next.
Uber Eats’ “Get Almost, Almost Anything” campaign is the food delivery app’s marketing strategy that utilizes humorous and literal interpretations of “getting anything” to highlight the app’s expansion beyond food, but also in retail, drinks, and convenience products. It started in 2023 and became even more widespread in 2025.
“Sesame Street” is a pioneering American educational children’s TV show that debuted in 1969 on NET, which is present-day PBS. The show combines Jim Henson’s “Muppets,” animation, and live-action to teach pre-school skills. It combines education with music and dance to teach children valuable life lessons through television.
The show has been continually broadcast since its founding, making it among the longest-running shows in American TV history. It is watched by almost half of all American preschool-age children, according to Britannica.