Petbarn has joined Uber Eats, turning heads and wagging tails, of course, with a cheeky and cheesy launch campaign – which could also be beautifully corny, too – seeing a trained drog behind the wheel to deliver items via the food delivery app. Here’s the scoop.
Petbarn x Uber Eats
The campaign has been delivering nationwide impact through a bold stunt and first-class strategy, with the help of influencers, having tails wag from everywhere in the country.
The brand is known to be the “Uber Eats Get Almost, Almost Anything,” enlisting a professionally trained dog, to deliver the essentials of Petbarn, plus dogs driving the vehicle. Incredible, right?
Petbarn pertains to Australia’s leading pet supplies retailer. They offer a wide range of products and services for pets of all shapes and sizes, including dogs, cats, fish, birds, and reptiles.
The outcome of the campaign resonated across the country, driving awareness for the brand’s biggest category expansion to date.
The video of the campaign circulated on social, as well as on the official channels of Uber Eats and Petbarn, capturing the attention of the viewers.
“This wasn’t just about launching a new retail partner, it was about owning the conversation,” stated Lucas Groeneveld, the regional GM retail of Uber Eats ANZ. “Petbarn on Uber Eats is a real game-changer for Aussie pet parents, and we knew the best way to tell that story was to make people feel something first. The campaign delivered on that, in spades.”
The use of electric cars made easier
Uber Eats is working its very best to make it easier for its drivers to utililize electric cars, instead of relying on polluting gas-powered cars, trucks, and mopeds when delivering items.
Not in Australia, but this pilot program is slated to start in London. In this city, they will set up a battery swap program for delivery drivers who rely on mopeds. With this program, drivers could switch out a battery that has run out for a new, fully charged on, instead of waiting and delaying their work while their battery charges.
The projet’s proponent, Graziano Milone, told Ridesharing Forum, “Our mission: to improve urban e-mobility by making it simpler, more sustainable, and more affordable, while enhancing the quality of work for many users by optimising efficiency.”
On top of all those, the food delivery app is also launching programs in London, Boston, and Phoenix to help drivers charge other electric cars more efficiently. In these locations, they will be using a digital tool to show city planners the number of electrical charging stations are needed and make them even further accessible.
Electric vehicles or electric cars are vehicles that are powered, either partially or fully, by electricity. They typically use an electric motor powered by a battery, rather than an internal combustion engine that runs on gasoline. EVs include battery electric vehicles and plug-in hybrid electric vehicles.
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