Instacart, Insta-wow! Instacart makes it easier to order from your favorite stores. It features a selection of over 500 retailers from which you can order the items you need for your kitchen and home.
“You’re busy, so every minute counts. Let us connect you with shoppers in your area to shop and deliver items from your favorite stores in as fast as an hour. It’s just that easy,” Instacart stated.
Via the Instacart app or website, you can start shopping for groceries and other items from a store near you. As soon as you’ve placed your order, the platform will connect you with a personal shopper in your area who will then help you shop and deliver your orders.
Instacart also offers contactless deliveries, the option to track your order’s progress, and the ability to connect with your personal shopper. Personal shoppers are not just available in posh malls, you know.
Now, Instacart has partnered with Uber Advertising to expand the reach of Uber Eats’ “Sponsored Items.”
Uber Eats’ Sponsored Items or Listings are a type of advertising that lets restaurant partners enhance their visibility and move to the top of Uber Eats listings and search results, just like SEO for content. This ensures your restaurant is always seen first when people go look out for them.
Uber Advertising has specifically partnered with Instacart’s Carrot Ads. Cart Ads is an integration that provides platforms and retailers with access to Instacart’s ad technologies. Here, advertisers work together with more than 7,000 brands.
Through this amazing collaboration, Uber will utilize Carrot Ads in the United States to expand the reach of the items on Sponsored Listings to consumer packaged goods advertisers.
“The integration aims to provide a broader set of CPG advertisers with access to effective solutions that help them win the digital shelf,” the official press release noted.
Starting this month of April, CPG advertisers in the United States can reach millions of high-intent grocery and retail marketplace shoppers on the Uber Eats platform using the Carrot Ads tie-up. This, then, will provide more discoverability of relevant products and brands to shoppers. For instance, if a user is looking for pizza, if your business has tie-ups with advertisers, customers can find your menu easier.
Furthermore, these advertisers can build campaigns using the Instacart Ads Manager, which covers the Uber Eats retail and grocery marketplace.
Travis Colvin, Uber Advertising’s general manager for grocery and retail, believes that enabling access to Eats’ Sponsored Items in the United States through Instacart’s Carrot Ads can allow each party to meet the needs of the brands under the advertising program, “especially those marking network buys.”
“Our advertising team already works with many of the world’s largest brands directly, but we want to be there for brands of all sizes to help them easily reach our engaged audience in a way that suits them. For the U.S. market, we believe this integration best achieves that goal,” he added.