This Uber Eats campaign in Argentina is shining the brightest right now. Head over to the province of Córdoba now in Argentina, and you will see the façades of the restaurants there transformed into gigantic or oversized versions of the iconic Uber Eats delivery bag. The experience is never the same.
The iconic Uber Eats bag has been everywhere, such as in funny ads from the app. But, the creative team behind this campaign thought of this idea to unveil the arrival of Uber Eats in one of the most important provinces of Argentina.
Argentina, the home of passionate and die-hard soccer fans, won’t glisten without Córdoba. This Argentinian province mixes colonial charm with vibrant student life.
Explore Jesuit Block, museums, and plazas, hike Sierras de Córdoba, have fun along the rivers, nightlife, and local cuisine in this historic, energetic city with outdoor adventure nearby options available.
The creative directors behind this campaign, Mathias Harbek and Yago Fandiño, talked about it, saying, "When the brief arrived, the creative response had to rise to the occasion. We didn’t want just another ad in the city: we wanted the city itself to be the ad. Wrapping the logos of the most iconic restaurants with Uber Eats bags is a very simple way to show that Uber Eats has arrived in Córdoba.”
The campaign consisted of changing the front areas of the biggest dining establishments in Córdoba, covering them with a scale version of the iconic Uber Eats delivery bag. Sometimes, the bags replaced the logo of the restaurant on the façade, like saying, “Uber Eats delivers from here.”
The message to the customers was clear: each time they enter a restaurant, they will discover they can indulge in their favorite food at home, with all the convenience and safety that Uber Eats offers.
“We are happy to arrive in Córdoba and wanted that to be felt in the streets. Transforming the restaurant facades with our bags was the way we found to communicate directly and visually to consumers that they can now also find their favorite local spots on the Uber Eats app,” stated Mariana Muntz, marketing director for Uber Southern Cone, Andean, and the Caribbean.
The Caribbean, too! In addition to this campaign, feasting the eyes of the people strolling the streets Córdoba, the bags also include QR codes, real QR codes to access free memberships on Uber One, featuring free deliveries and special discounts. For more delivery news, keep tuning in here on Ridesharing Forum!