While the saying, “The more the merrier,” would be difficult to negate, perhaps this could be questioned when talking about the number of merchants now on the DoorDash app. According to Business of Apps, close to a whopping 600,000 merchants use DoorDash. While this means profits for DoorDash, for these businesses, it means tough competition.
Can DoorDash merely leave things to be? Of course not. So, a few days ago, the delivery app has tapped on AI to help these merchants save time and reach out to more customers.
Previously, Ridesharing Forum reported the similar food delivery app leveraging AI into its systems, so merchants can find better terms for their descriptions. In that report, AI will:
- Create enticing menu descriptions instantly without having to think of what to write.
- Enhance the photos of the food.
- Automatically approve the photos for instant upload. No need to take the snaps yourself.
- Enhance photos into “clean, professional menu photos.”
This week, DoorDash unveiled fresh ways to tap into AI to help streamlining the way merchants operate.
“At DoorDash, we’re constantly building tools to help merchants succeed, from their very first day on the platform, to every order after,” stated Brian Tolkin, Head of Merchant Product at DoorDash. “These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering incredible customer experiences.”
With those, AI won’t just be for the menu descriptions, but also to help merchants more easily onboard themselves, so they can launch faster.
“Using AI, DoorDash can pull information directly from a merchant’s existing online presence, such as their website, to automatically surface details such as photos, store hours, and menu items. Merchants can simply review and make edits, significantly reducing setup time,” DoorDash explained.
AI will also be tapped to enhance the visuals of your menu offers. You can now incorporate videos, and enhance the images of your food like how you’d do when editing your selfies on social.
By adding videos, customers can find it more compelling to order from you and not from your competitor. It’s also easier for them to compare. For the image editing experience, there’s AI Retouch, AI Replate, and Match-the-Style.
“Match the style of another item lets merchants use another image as a visual reference to apply a desired style, such as lighting, color grading, camera angle, or background aesthetic, while keeping the original dish unchanged. This makes it easier to create cohesive, high-quality imagery across the menu,” stated DoorDash. For more information on this, you can visit the official website of DoorDash.