Another addition is upon the Uber Eats family of endorsers! None other than Spanish soccer players Gerard Piqué and Iker Casillas! That’s big-time!
You’ve seen Piqué and Casillas in various commercial advertisements for the FIFA World Cup through the years, and this time, they are with Uber Eats.
In this campaign, Uber Eats has teamed-up with LALIGA. LALIGA, or La Liga, is among the leading professional men’s soccer league in the western European country.
This is the official campaign of these companies for the 26/27 soccer season.
In the preview from the media, the campaign, created by Ogilvy, the two athletes are seen lounging with their eyewear on, looking at their mobile.
“Superstitions are part of the unique way each fan experiences football. Together with Ogilvy, we wanted to bring those little quirks to the center of the campaign and turn them into stories we can all relate to. It’s a very natural way to show Uber Eats’ role in those moments: being there so nothing goes wrong when the match arrives,” Arnaud Gouenard, head of marketing at Uber Eats Spain, was stating.
The theme of the act, or the ad, rather: sports superstition. What is it like for the athletes to wear the shoes of the fans, and view the sporting event from TV screens?
“We wanted every ad to be unexpected, something that would make fans think: ‘That’s me!’ or ‘That’s someone in my house.’ The ambition wasn’t to make a single film and adapt it, but to create a collection of short, surprising stories that capture the deeply personal - and sometimes irrational - way people experience football from the couch,” stated the creative directors at Ogilvy.
Who are the main acts? International football players, of course! First is Piqué, known in the world of sports as a former Spanish footballer whose position was centre-back. In the world of entertainment, he is known to be the ex-lover of Latina international singer, Shakira.
Piqué, and the Disney’s “Zootopia” star were in a relationship for 11 years before they ended it over widespread reports and issues of “infidelity.” His current relationship is with public relations and event professional Clara Chía Martí, Google pointed out.
This Spanish soccer athlete is considered to be among the greatest defenders of his time, and is among the most decorated players, for winning 37 trophies.
Piqué stars the ad with his fellow Spanish player, Casillas. He is a legendary Spanish goalkeeper best known for captaining Spain to the 2010 FIFA World Cup title. A long-time Real Madrid star, he also won European Championships, Champions League trophies, and numerous domestic honors during his career.
Uber Eats is a leading food delivery app that connects consumers and food enthusiasts with nearby restaurants through its app or website. They browse menus, choose food, place an order, and pay digitally. The restaurant does the preparation of the meal, while a delivery courier picks it up and brings it to the customer’s address. You can track your order in real-time and receive estimated delivery updates throughout the process. Share your thoughts by creating that account here on RSF! Happy holidays! ‘Til then!