If you think that grocery deliveries via Uber Eats and newcomers, at least on this team’s end, like Milkrun, are less costly, especially it’s the, well, holiday season, you better start saving up. The Guardian has found that consumers using these apps in Australia are investing up to around 39 percent more for groceries ordered via such applications.
In the research the news outlet has cited, the in-store prices of 13 common grocery items available at Woolworths, Coles, and Aldi were compared with the in-store costs of apps like Uber Eats and Milkrun.
To give you some context, Milkrun follows the concept of the milk run delivery approach, which involves utilizing just a single car to pick up goods from a wide range of suppliers, then moving them in a bundle of more shipments, yet still single, to just the individual. This way, suppliers won’t need to send out goods going to the similar customer in several shipments.
Those items that consumers might find difficult to order as groceries include fresh vegetables, milk, and pasta, costing more on apps like Uber Eats, as well as Milkrun.
Even the proponents of the research came in surprised at the outcomes of the study, saying there shouldn’t be a price increase, but instead “on the delivery itself.”
They’re usually right when they stated, “I don’t think anyone is saying that these companies shouldn’t charge to deliver your food [but] there’s absolutely no reason for you to pay more for bread just because someone’s delivering it.”
Uber Eats Australia has issued their statements on this matter, saying, “Restaurants partner with Uber Eats in a variety of ways… Each merchant selects the model that suits their needs and sets their own pricing on the platform – factoring in things like ingredient costs, supply chain pressures, and day-to-day operating expenses. This flexibility ensures they can run their business on their terms.”
Milkrun isn’t liking the news, especially since they are keeping mum on this issue. After all, it’s their day.
Spokespeople from its parent company stated, “While there are thousands of weekly specials [on Milkrun], pricing is different due to the level of convenience offered. All item prices are clearly marked on the Milkrun website, and delivery fees clearly disclosed, with the service aiming to provide the best and fastest possible experience to customers who use it.”
Nevertheless, experts are saying that, considering the findings that the research showed, investing in such apps isn’t recommended at this point.
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