Summer in Hong Kong will never be the same, this time that singer Edan Lui and fencer Ryan Choi are together in this one brand-new campaign of Meituan’s Keeta titled “Right flavour, more favours.”
‘Right flavour, more favours’
Owned by Meituan, Keeta is an international food and delivery platform, and is China’s biggest food delivery app. It is designed to bring reliable, cost-effective, and quick food deliveries to global markets. Right now, it is expanding rapidly across the Middle East – Saudi Arabia and Qatar – and Latin America – Brazil.
The key features of Keeta include aggressive pricing and discounts, advanced AI logistics, and on-time promise.
Meanwhile, Meituan is referred to as the Chinese super-app, like Careem, a technology company that dominates the food delivery market and more in China. It serves as the all-in-one platform for consumers to connect with local merchants for almost every daily need.
In this brand-new campaign with the Hong Kong personalities, “Right flavour, more favours” is helping consumers have fun with their food for a relaxed, unforgettable summer experience.
It plays on the Cantonese phrase, “啱 key,” which means being on the same wavelength. It also aligns with the brand’s commitment to creating a brand-new “taste dimension” for food deliveries, offering consumers a more diverse, higher-quality, and more surprising experience.
According to a Keeta representative, the campaign utilizes real, genuine connections between the brand ambassadors as its emotional heart, across all touchpoints. It also brings brand building and targeted digital performance marketing into balance to turn cultural excitement into actual app downloads and orders.
Edan Lui, Ryan Choi x Keeta
In the campaign video available for viewing there on YouTube, with the caption, “Keeta: Right flavour, more favours,” it starts with the funny moment of the two calling each other on the phone, when in fact they are just in one living room. They order food via Keeta, and get the food, as they indulge in it.
Lui is a renowned singer, actor, and TV presenter from Hong Kong. He rose to fame as a member of the massively popular 12-piece Cantopop boy band MIRROR, which formed after his appearance on the reality talent show “Good Night Show – King Maker.” Cantopop is Hong Kong’s take on K-Pop.
On the other hand, Choi is a historic Hong Kong foil fencer who became the East Asian city’s first-ever fencing world champion. He made headlines globally by winning the men’s individual foil gold medal at the FIE World Championships.
The campaign places Keeta as an intuitive companion for users that understands their lifestyle needs, like Naver in Korea, by delivering meals and exclusive experiences such as football match access and concert ticket giveaways.
The tandem of Lui and Choi is perfect to embody the idea of friendship and “knowing each other best,” just like Keeta and its consumers.
It also targets Keeta’s market that seeks value, speed, and reliable delivery, those who actively pursue the best lifestyle experiences, concerts, and sporting events, and the fans of Lui and Choi know this very well.
And, to maximize the reach and introduce the concept of the campaign to the masses, Keeta is heavily investing in TV commercials and premium out-of-home placements across high-traffic districts, releasing this ad across social websites, featuring the tandem arguing over what to order, like what most people experience. To their surprise, Keeta is taking their experiences to a whole brand-new level! For more delivery news, keep it locked right here on the Ridesharing Forum website!