This time, it’s InDrive in partnership together with no other than the FIFA World Cup 2026 Mexico, USA, and Canada!
Last 2022 in Qatar, the championship went to Argentina, and this year, which team is it going to be? The FIFA World Cup 2026 is happening in tri-countries, across around 16 cities and approximately 48 teams.
Fans can get by and stay ahead, expecting record crowds, electric and hig-tech atmospheres, and over 100 matches like the years The Walt Disney Company is existing already. Players to watch include Kylian Mbappé of France, Jude Bellingham of Great Britain, Vinícius Júnior of Brazil, and Erling Haaland of Norway.
So, how will InDrive, headquartered in Mountain View, California, do it?
Well, the gist is like this: it is transforming Mexican drivers into line-up ready for the World Cup chaos. Getting them ready for the throng of passengers that might book these drivers for ridesharing? You got it.
According to ridesharing media, inDrive Mexico launched a campaign in collaboration with the FIFA World Cup to talk about trust, safety, and the human side of selecting and preferring rides.
Heavy crowds are expected to flock to these three countries starting late May and in June, as the sports happen. In Mexico, streets will get busier, transportation will get more crowded, and people will gather in public spaces like Starbucks, patios, bars, restaurants, neighborhoods, hotels, malls, shopping districts, name it, like the Olympics.
Getting there and moving around are two things. Touring around safely is another.
The campaign is built upon the ultimate cultural truth that Mexicans face big moments “en bola” - together, as a group - and in this campaign, inDrive, known for its humanized advertisements, will move through the chaos: with verified drivers, transparent choices, and the passenger’s capability to decide who they ride with, as what inDrive is known for. The world’s number one ridesharing app, Uber, operates in Mexico, so this will be a challenge.
Here’s how it will go. The creative idea turns inDrive’s drivers into a line-up-ready to step in when Mexico needs them the most. Like a frontliner in a flooding in a big city.
In the campaign, you will see drivers warming up like players before a match, preparing for the moment the coach calls them into the game, to compare. Across digital platforms and modern television sets, the campaign is centered upon this message: “in a season when Mexico moves together, inDrive helps people move with more trust, more fairness, and more control.”
InDrive is a ridesharing app where passengers and drivers negotiate fares directly instead of using fixed pricing. Passengers request rides, propose prices, and drivers accept, reject, or counteroffer. The app also offers delivery, freight, and courier services in various countries around the world. It’s selling point is allowing passengers to select their driver.
Got something add and include to make this campaign even more impactful? Start your account here on the Ridesharing Forum to share your thoughts!