Previously, Ridesharing Forum reported about beauty and lifestyle brand Sephora teaming up with Lyft. In that partnership, Sephora USA tapped Lyft and its Lyft Media for its first-ever Delivered to Beauty activation. This activation is designed to distribute or deliver beauty consumers in select cities in the country to Sephora’s free-standing locations.
This time, Sephora has targeted the globe’s number one online food ordering platform, Uber Eats, for a historic partnership: this on-demand beauty delivery service designed to give customers “a more convenient shopping experience.”
Thus, Sephora has become the world’s first-ever prestige beauty retailer available on Sephora USA, delivering stocks from hundreds of Sephora locations across the North American continent.
The senior deputy and general manager of eCommerce at Sephora, Nadine Graham, said, “We take [immense pleasure] in truly understanding our clients’ needs, and meeting them wherever and however they choose to shop with us. So, it is critical for us to seek out all the ways in which we can bring this to life and provide an even more convenient shopping experience for our community.”
Shoppers of Sephora across the United States and Canada could enjoy the delivery of the brand’s skincare, make-up, fragrance, haircare, and wellness brands in just as little as 25 minutes.
“Our partnership with Uber Eats unlocks even more ease and immediacy for both our existing and new clients,” Graham stated further. “From restocking your beauty must-haves to last-minute gifting needs, all Sephora shoppers can continue to get the best of beauty delivered straight to their door, and earn points while doing so through our loyalty programme.”
Under this loyalty program, Sephora’s loyalty scheme, Beauty Insider, could link their accounts to earn points on every order placed via Uber Eats.
Plus, the food delivery app is offering customers $10 off their first orders of $50 or more until this October 30th as part of this partnership.
“Today’s consumers want effortless access to their favourite brands – and beauty is no exception,” stated the global delivery department at Uber. “We are thrilled to welcome Sephora to Uber Eats as our first prestige beauty retailer. This partnership is about meeting consumers where they are and making it easier than ever to access the products they love, whether for gifting, stocking up on essentials, or solving last-minute beauty emergencies.”
Sephora is a worldwide beauty retail company that sells a wide range of prestige beauty products, including makeup, skincare, fragrance, and haircare, from various brands and its own private label, Sephora Collection.
Founded in France in 1969, Sephora offers an interactive and immersive shopping experience through its physical stores and online platforms, aiming to provide expert advice and foster an inclusive beauty community.
Sephora is not the only beauty retailer teamed up with a food delivery app to expand their reach. There’s also Boots, health and beauty retailer in the United Kingdom, as well as independent retailer The Perfume Shop for Deliveroo.
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