You couldn’t couldn’t resist your cravings, especially when you and your tummy are looking for it. However, the struggle is real when you are all dressed and dolled up while at an event, and at the same time, you are munching on your hot sauce-draped pizza. The last thing you want to happen is to stain your dress. Awful, right?
What if there’s an outfit that can protect itself from food spillage and stains? Actually, there already is. Here’s the scoop.
Food spills, stains no more
THE ICONIC, a leading fashion and lifestyle platform in Australia and New Zealand, has partnered with Uber’s Uber One to launch “DeliveRobe” at Australian Fashion Week 2025.
This outfit is also available during Uber One Member Days, which run from now until May 23rd. During these days, you can access unbeatable deals, exclusive collaborations, and special offers across Uber and Uber Eats, and you can also thank Uber’s most loyal users.
During a show at the Australian Fashion Week on May 15th, the limited-edition DeliveRobe was unveiled.
What is this all about? Well, the DeliveRobe is a stylish piece that helps fashionistas in Australia keep their clothing looking neat while enjoying Uber’s ridesharing and food delivery platforms.
In other words, DeliveRobe will keep you looking completely gorgeous during your dream job interviews, post-event evenings, and more. It protects you from spillage and creases, ensuring you can keep your appearance polished while enjoying deliveries from Uber Eats.
“At THE ICONIC, we’re always looking for new ways to surprise and delight our customers, making every moment with us feel special. Partnering with Uber One and bringing this to life as an official partner of AFW is a natural fit, and together, we’re bringing a fresh, fun experience to our customers. The DeliveRobe is a playful nod to the realities of busy, fashion-forward Australians and another example of how THE ICONIC keeps our customers looking,” stated a representative from the Australian fashion and lifestyle brand.
Of course, you can get the chance to snag the robe, as they are not just modeled and displayed. You can access the robe via the Uber One Membership.
"Uber One Member Days is all about celebrating our most loyal members with exclusive perks and unforgettable experiences. Partnering with THE ICONIC adds a fun fashion twist to the week, helping us surprise and delight members in new ways across both Uber and Uber Eats,” stated Uber’s strategic partnerships officer, Amber Brown.
This project is carried out in collaboration with Dentsu Creative. Its creative director, Zac Pritchard, says the DeliveRobe is a “fun example” of their partnership with THE ICONIC.
“It’s the robe that protects your ICONIC looks from Uber Eats delivery, and we’re confident it will ‘get people looking’ to sign up to UberOne, but most importantly, keep the positive momentum going for the brand,” Pritchard added.
New Uber Eats loyalty program this June 3rd
In other Uber news, this June 3rd, a new loyalty program with Uber Eats is coming your way. Aptly named Uber Eats Pro, this program is designed to reward top couriers with higher earnings, better prizes, and more flexibility.
“With the new Uber Eats Pro program Gold, Platinum, and Diamond couriers get priority access to higher-paying deliveries through a new reward called Preferred Deliveries. Plus, Platinum and Diamond couriers get higher priority over Gold couriers,” Uber’s official release said.
Plus, there is also live premium support. For more news such as this, sign up for your account here on Ridesharing Forum.