Is Brazil set for paradigm shifts in its food delivery markets? According to statistics, the South American country amassed almost $13 million in revenue in 2024. By 2030, the nation is predicted to reach just a bit over $22 million, allowing it to lead the continental market in terms of revenue at the end of this decade.
So, various platforms are securing their wins for Brazil, with one being China’s DiDi Global, which some ridesharing media reported to be making history for entering the Brazilian delivery market. Are they going to succeed? The Ridesharing Forum team has more.
Olá, Brazil! From DiDi
Not that Brazilians and tourists in Brazil are to see the brand name of – either the vibes or the actual visuals – “DiDi” on motorcycles or on digital advertisements in the country, since the company is seemingly cloaking, following the name 99food, which takes the name of its operator that acquired it in 2018.
However, the company is keeping mum on the issue, as the media has not directly shared any official statement from them.
Nevertheless, this new venture is supplementing its success anywhere else in the globe. From its global expansion kickoffs in 2017, the platform now has operations in 14 countries and territories across Brazil’s continent, Asia-Pacific, and Africa. Where is Europe? The media are asking. Its new deal with Brazil could be the start.
In the third quarter of 2024, the international business of DiDi has reportedly exceeded the threshold of 10 million orders daily. Approximately 95 percent came from ride-hailing, which is equal to around a third of the platform’s volume of orders in China.
But, DiDi isn’t only now roaring in Brazil, but also in other parts of Latin America, such as in Mexico and Brazil.
Wrapping up, a whopping 90 percent of DiDi’s 10 million orders each day came from the continent.
What experts think of the venture
The question of whether this will succeed is still hanging on the line. First, it can be due to Brazil’s strong economic ties with China, even today.
However, some groups are thinking otherwise. For instance, Chinese media are reporting that this venture isn’t the first, but rather a repeat already, despite other media saying it is, well, history.
“The relaunch of the food delivery service marks the strategic extension of DiDi’s urban service ecosystem in Brazil,” wrote correspondent Ma Si of China Daily. “The move also aligns with Didi’s broader global strategy.”
Also, Yicai Global angled their story that way, saying that is only a resumption, not a grand welcome.
“As one of the world’s fastest-growing food delivery markets, Brazil still has unmet user demand in second and third-tier cities, leaving significant room for service improvement, according to Didi,” Yicai’s correspondents wrote.
Netizens share their takes
Over on Facebook, the news has been met with some comments. A netizen thought, “Will you be sending your university graduates who can’t get jobs in China to Brazil as part of the deal you usually make trying to get Chinese jobs instead of the locals?”
Other netizens thought they were just turning too “bitter” about China.
“… About China, [these kinds] of people usually get into trouble with authority for their wrongdoing, either because of sexual issues, crimes, drug trafficking, tax evasion, espionage, [and more],” they said.
Keep following Ridesharing Forum for the latest developments in the world of ridesharing and food deliveries, among other related fields.