If Uber were a painter.
Earlier this week, Uber Advertising announced the launch of its Creative Studio, a campaign dedicated to helping the world’s leading brands “tap into cultural moments that inspire deeper consumer connections.”
Among the first brands to partner with this Uber Creative Studio is Universal Pictures Brazil.
Uber’s Studio will focus on creating rich storytelling and immersive brand experiences across not only the Uber ridesharing platform but also the Uber Eats platform, too, helping brands’ audiences who value creativity and connection.
Aside from Universal Pictures Brazil, the Studio will also partner with the planet’s leading beauty, entertainment, beverage, and cosmetics brands.
World-class
“A world-class consumer experience and strong brand trust are essential to an effective advertising platform,” stated Kristi Argyilan, Global Head of Uber Advertising. “Our platform offers both – enabling us to redefine how brands connect with consumers. With the Creative Studio, we’re elevating what’s possible by developing consumer-first campaigns that deliver on client goals and resonate with Uber’s global audience.”
The mission of this creative campaign is to partner with brands to create original and culture-first moments seamlessly integrated into the Uber experience, both digital and traditional.
“These campaigns are designed to surprise, delight, and leave a lasting impression,” Uber told Ridesharing Forum.
See it in action
Recently, skincare brand La Mer partnered with Uber Advertising during Miami F1 2025, providing insights into the type of “disruptive activations” that the Creative Studio focuses on.
Riders of Uber Premier got the opportunity to “Go Home with La Mer” in an ultra-luxury vehicle, with surprise gifts from the skin wellness brand inside the car.
This partnership has introduced an interactive element to La Mer’s ongoing campaign championing their evening skincare products, such as The Rejuvenating Night Cream.
Another campaign that saw the potential of Uber Advertising coming through was Diageo’s Holiday carolers. This Diageo campaign brought holiday magic directly to Uber Eats users as they were able to simply order a caroler or a Christmas tree directly to their doorstep. Isn’t that wonderful?
Meanwhile, Swifties or Taylor Swift’s fans were also surprised and delighted with samples from Ulta Beauty distributed to them on their way to the concerts not just with this, but on board Ulta Branded Uber Shuttles.
“The partnership created a fun way for Ulta to connect with younger audiences and help them showcase self-expression through creating their personal tour look,” Uber further noted.
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