Ridesharing apps like Uber would partner up with other companies for something really serious – perhaps offering free rides for seniors or keeping teenagers safe while inside the car. But not for Uber this time.
Today, on payday, the most popular ridesharing app on the planet announced its partnership with The Kraft Heinz Company – yes, the ketchup brand – for a program that will make it easier for people to find restaurants that serve Heinz ketchup, instead of other brands. McDonald’s will be on the list. Here’s the scoop.
HEINZ Verified
Press releases that shared this news also indicated that 84 percent of individuals said they prefer restaurants that serve Heinz ketchup. The company listened to their plea.
The program, touted as “HEINZ Verified,” is designed to make it easier for foodies to look for restaurants that serve Heinz as they look for them on food delivery platforms.
With a commitment to quality and excellence, HEINZ Verified is the latest collaboration between the ketchup label and the ridesharing platform.
"By introducing HEINZ Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences,” pointed out Peter Hall, official at Kraft Heinz. "Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”
Does that sound funny to you? You are not alone. Wait until you hear what the media is saying. They are saying that Kraft Heinz, being part of this partnership, is also aiming to contribute to the success of the restaurants. As if they are big entities, right?
The Kraft Heinz Company and Uber will launch the program in Chicago, Denver, Dallas, Miami, Los Angeles, and Pittsburgh. Customers in these areas will be able to find restaurants serving Heinz ketchup via the app.
It doesn’t just stop there
The companies are also giving people more reasons to keep looking for restaurants serving Heinz. For a limited time only, users can enjoy $5 off Uber Eats orders of $30 or more when ordered from HEINZ Verified restaurants. So, the more orders they place from those restaurants, the higher their chances of saving more.
“This exciting new partnership with HEINZ spotlights restaurants on the Uber Eats platform across the country serving the products people know and crave,” stated Alex DiValerio, Head of Restaurant Operations, North America at Uber. “This collaboration makes it easier than ever for consumers to discover local favorites featuring HEINZ products – and helps drive even more value to our restaurant partners.”
This program is part of Heinz’s longstanding commitment to delivering unmatched quality food to consumers. For over a whopping 150 years already, this ketchup brand has gone above and beyond to ensure its tastes are delivered each time. Whether you need the sauce for your French fries or your pasta, they’ve got you covered.
Restaurant business owners who intend to get the HEINZ Verified tag should sign up first by following this link. You may also ask your restaurant to be nominated and notified about the program.
Apart from this initiative, Kraft Heinz has also debuted a new content series on YouTube and other famous streaming platforms. They’ve partnered with actor, comedian, and social media personality Steven He as he embarks viewers on a road trip journey all the way from Pittsburgh to Cleveland to Chicago, showcasing each city’s local food culture and iconic dishes and the passionate people behind them. Isn’t that amazing? Let’s go!