Motorcycles and scooters are popular not only in Vietnam but also in Mexico. In this Latin American country, the popularity of scooters is evident in the industry’s revenue. Statistics reveal that the scooter market will reach almost $793 million by the end of this year.
Hence, key industry players such as Uber Moto ensure they are part of the action. Uber Moto is a ride-hailing service offered by Uber that allows users to request a motorcycle ride through the Uber app. Of course, faster and more affordable.
So, Uber Moto has to capture the market’s interest. This is why a new campaign was launched recently, in partnership with independent creative network Wieden+Kennedy and starring RIVVAA, a talented artist from Puerto Vallarta, Mexico, who is known for his major influence on the Hip-Hop and Trap music scenes.
“We’re proud to have been part of the Uber Moto launch in Mexico City – not just as a new product, but as a statement about the power of mobility to open paths. From the beginning, we knew this campaign had to feel like an artistic collaboration, not a piece of advertising. Having RIVVAA involved creatively from the start allowed us to tell a story that feels real, through music and for the people,” stated Pablo de Arteaga, president at Wieden+Kennedy Mexico.
The campaign is titled “La ciudad a tu ritmo,” which transforms mobility into a cultural movement powered by resilience and rhythm, of course. The English translation is “The City at Your Rhythm.”
This campaign is also marking the debut of Uber Moto as the driver of emerging talent. In the campaign, an original music video, “Na’ que me pare,” starring the artist, is connecting the consumers together with the company and each other through culture, the streets, and the music, “celebrating that unstoppable drive that pushes you to get where you want to go, with or without obstacles.”
“Visually and narratively, we embraced an authentic, unfiltered, and unembellished approach. With cinematography by Pau Muñoz and Toni Rey, and an edit that follows the rhythm of RIVVAA’s original track, we built a living, relatable, and deeply Mexican story. It’s not an ad – it’s a cultural piece that breaks expectations in the category,” ridesharing media pointed out.
The video follows RIVVAA on his journey across the city on his way to a performance on an Uber Moto, navigating all kinds of detours and urban chaos – traffic, street vendors, and parties – everything that may stop you from being too early to your appointment.
“In Mexico, getting around isn’t always easy, and for millions of people, a motorcycle isn’t a luxury, it’s a necessity. With ‘La ciudad a tu ritmo,’ we want to celebrate those who find their own rhythm, who push forward with determination in spite of obstacles. We believe in the power of supporting people in motion—whether they’re chasing a personal goal,
getting through their day, or building a career from the ground up. Uber Moto is here to ride with them,” stated Elena Mari, the head of marketing at Uber Mexico.
Apart from the campaign itself, the video is also being amplified, thanks to the integrated strategies across platforms like TikTok and Netflix.
‘La ciudad a tu ritmo’ is more than just a campaign about movement. It is also a statement about what it means to move forward in a city that often isn’t designed for you. And that’s precisely where Uber Moto wants to be – not setting the pace, but riding alongside yours.