It’s easy to understand Uber playing a role in camping than Uber Eats, but yes, this partership is centered upon Uber.
Amidst the holiday shopping rush, Uber has unveiled brand-new and on-demand delivery partnerships with outdoor brands like Pacsun, Camping World, and Lush.
With this partnership, consumers are given the opportunity to shop and order products from hundreds of stores that these three retailers operate, covering Uber, Uber Eats, and Postmates.
Pacsun is visible in your favorite luxury shopping mall. This United States-based retail clothing company sells lifestyle apparel, footwear, and accessories inspired by California culture. In other words, it’s not just an outdoor brand. It was originally established in 1980 bearing the name Pacific Sunwear until they evolved to offer its brand and its curated selection with a youth-focused audience. Lucky for Uber, then.
Meanwhile, the second brand Uber tied up with, Camping World, is a big company that is the largest retailer of recreational vehicles – or RVs – and a major retailer of RV and camping supplies, parts, and services. The company sells new and used RVs, offers a wide range of products for camping and outdoor activities, and provides services like RV maintenance, collision repair, and roadside assistance via a nationwide network of dealerships and support centers.
Lastly, there’s Lush, which is actually a self-care and cosmetics company and brand known for its handmade, fresh, and vegetarian products, such as bath bombs, skincare, and hair care. Just how Lush made it to this partnership, considering it’s about the outdoors? Read on.
“As we expand retail delivery across Uber and Uber Eats, we’re making it easier than ever for customers to discover and shop the brands they love – all in one place – while also demonstrating our ability to support an increasingly diverse range of retail partners,” Hashim Amin, Uber’s head of retail for North America, stated. “From fashion at Pacsun to outdoor gear at Camping World and self-care favorites at Lush, Uber is becoming a seamless shopping destination for whatever customers need, whenever they need it.”
This deal is part of Uber’s broader effort to expand its delivery offerings beyond food and groceries, and also to offer apparel, beauty, and outdoor gear. This is part of Uber’s goal to establish a foothold in the retail industry as well.
This isn’t the first partnership of this kind. There have been various partnerships that food delivery and ridesharing companies affiliated with, such as Family Dollar with DoorDash, rival Dollar General with DoorDash’s rival Uber Eats, Old Navy with DoorDash, Uber Eats with Best Buy, and so much more. You may read about these on this site. All of which are designed to offer more features and shopping experiences for customers.
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