Though doing business in China is ever open, Uber admits that it encounters challenges when it comes to the Chinese market, particularly in Hong Kong.
Believe it or not, Hong Kongers are die-hard fans of traditional taxis. Remember that news here on Ridesharing Forum wherein ridesharing apps were in competition with traditional cabs?
But, Uber remains unfazed. It has unveiled its newest campaign that celebrates the stories and milestones of rides that connected drivers and riders since Uber Hong Kong’s very first trip over a decade ago.
Titled “11 Years, Always By Your Side,” this tear-jerker campaign pays tribute to the 11th year anniversary of Uber in Hong Kong, featuring how deeply the brand has become woven into the world city’s rhythms, through daily commutes, late-night rides, and every moment that matter.
“This campaign is a celebration of Hong Kong – not just the places, but the people. For 11 years, we’ve been more than a ride. We’ve been there in moments of joy, struggle, growth, and change. As we look to the future, we remain committed to serving this city with heart, innovation, and purpose,” stated Eric Ling, Demand Growth Lead at Uber Hong Kong.
Let’s take a look at one of the videos in the series. Viewing the clip, it is difficult for a native English speaker to ascertain that stuff that’s going on, since the language of the ad campaign is in Chinese, and YouTube has disabled the subtitles or the captions.
However, thank you to ridesharing media, readers are enlightened on what the ads mean. For instance, in one of the ads, there’s actor Neo Yau, who tells about the closure of his YouTube channel, to their driver, who, coincidentally, reveals he’s also an actor, sharing how his acting career challenges led him to Uber. This interaction teaches finding common ground in resilience and perseverance.
Aside from that dramatic story, there’s also a feng shui master who met with an Uber driver who turned to this job after being diagnosed with kidney disease. Then, there’s the interaction between an Uber driver and a passenger who loves his pet so much. Each campaign was shot in an amateur dashcam angle.
“The numbers are big, but the meaning is bigger. Every ride tells a story, from everyday commutes to life-changing moments. With this campaign, we wanted to shine a light on those human stories and remind people what 11 years with Uber truly means to Hong Kong,” stated Matt Kwok, the leader of the creative team behind the campaign.
Apart from the video ads, there were also other gimmicks into the campaign. For instance, there were images of newspapers or what appeared to be magazines, featuring the logo and texts of Uber. The media stated how each page celebrates the people, places, and moments that have kept Hong Kong moving and thriving.
Plus, there were also billboard trucks across key districts that connected Uber with the local community. Got comments about the campaign? Sign up for your account on this Ridesharing Forum site to join the discussion.