Could they pick a better name? It’s gorgeous! It’s official, Uber Australia’s newest Christmas campaign for this year is named “Ding Dong Deals.”
The new campaign is developed in collab with Special Australia, which describes and brands themselves as this “independent creative network for the world’s most ambitious brands and people.” They are driven “to create work, cultural impact, and results,” of course.
Uber Australia is giving fresh flowers to the usual swearing, censoring, and expletives that even some customers, and worse, delivery riders, commit to, replacing these with a doorbell. Yes, that sound that you hear when your order has arrived.
According to ridesharing media, this is the second installment of “Ding Dong Deals,” developed also in partnership with the firm EssenceMediacom.
The campaign unleashes that laugher on the iconic doorbell chime of Uber Eats, using this as a tongue-in-cheek censor to bleep out the spontaneous swearing slipping out when Aussies and Kiwis discover just how jaw-droppingly good the deals are on the official Uber Eats platform. Here’s the ad for you to watch: kindly navigate them here.
In the ad, there’s the sitting Santa Claus tinkering on his phone, looking at Uber Eats’ deals. Then, for whatever grim he saw, he cursed, but the usual “bleeep” was replaced with “ding, dong!” Oh, that’s funny, sort of.
On the official Uber Eats YouTube page, there’s also “Ding Dong Deals - Playing Bridge” and “Ding Dong Deals - Live On-Air.”
“Creating a platform to unite the breadth of deals on offer was a chance to spotlight some truly
impressive value – made even more entertaining by using swearing as a creative device. It’s a playful way to show how surprisingly good the deals can be,” Margot Deltour – marketing lead, growth, and engagement – of Uber Eats Australia and New Zealand stated about the new campaign.
As it is, the fans and the customers are loving it! Well, generally speaking.
YouTube netizen @stephensu4371 stated, “Not going [to trust Uber Eats any more, the delivery comes late more than 15 mins, arrive after I go to work, so I facing lose my meal for more than 30 dollars and starving for rest of my working day (at least 4 hour to go).”
Clearly, they don’t believe the ad. Let’s instead go with @Nithoe who wrote, “He looks traumatized,” referring to the character on the campaign.
“Retail doesn’t have to be boring, and you don’t need to shout to be heard, especially in a market already full of shouty campaigns,” said the creative team. "So, in true Aussie and Kiwi fashion, we’re swapping shouting for swearing, because we feel that’s the kind of honesty we find entertaining.”
And, here’s the fun fact. Did you know that “Ding Dong Deals” – or should it be written “Ding, Dong Deals” – act as a value layer alongside the Uber Eats’ brand platform “Get Almost, Almost Anything,” which the Ridesharing Forum team previously reported. It reinforces the brand’s versatility across takeaways, grocery orders that are convenient, and so much more, including deals across categories.