That was a big day this week for DoorDash as the platform made its announcement that it has acquired Europe-based Deliveroo, including restaurant booking platform SevenRooms for a whopping $5 billion. Here’s the scoop.
Finally, the issue’s been settled
Big day, indeed. According to ridesharing media, DoorDash is set to pay approximately $3.9 billion for Deliveroo, which makes way for the platform to expand the San Francisco-based delivery firm’s reach to several nations across Europe – Belgium, Italy, Ireland, as well as France, plus the United Kingdom – then in the Middle East, particularly in Kuwait, Qatar, and the United Arab Emirates. They are also looking to expand in Singapore.
Ridesharing Forum previously reported how this acquisition means a lot for the two markets globally, Deliveroo leads in London in western Europe, while DoorDash is responsible in the United States.
Experts who tapped The Straits Times to share their insights on this merger, otherwise acquisition, are saying this is good news, thanking those who addressed the issue on the probable meddling.
How SevenRooms works
Besides this, DoorDash has also purchased SevenRooms, a technology firm based in New York City, specializing in customer relations marketing. It is also a platform taking charge of operations for restaurants in the world city.
You know what CRMs are. SevenRooms is taking them up a notch. It rolls marketing and operations into one platform, so its users can grow revenue and deliver personalized experiences to their guests, converting first-timers to repeat consumers.
The chief executive officer and co-founder of DoorDash, Tony Xu, a stylish father, too, told the media on this acquisition or merger, “The Enlarged Group, DoorDash and Deliveroo, will bring together DoorDash’s strong operating playbook with Deliveroo’s local expertise to invest in innovation and execution at an even higher level.”
Xu also pointed out how the two companies, together, will work to deliver the most unique experience for their stakeholders, growing the movement of cities in the locations they now cover, building “the leading global platform for local commerce.”
Food adventurers are happy
Facebook is ablaze with comments and insights on this merger, which went berserk but continued after the meddlers realized they were nothing but phantoms.
This netizen on the social platform commented, “I don’t personally believe I would let anyone take my food from one spot to the other in a fashion where they would have the opportunity to put their fingers and mouth all over it and then act like they didn’t and deliver it to me. This possibly doesn’t happen in the UK, but in America, it’s a totally different game.”
Another consumer stated, “We saw this coming, if not for the meddler.”
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