Aloha! Things are getting really exciting on Instacart right now, especially since this North American online grocery delivery and pickup platform is welcoming a Hawaiian brand to its catalog of brands.
The company, it’s House of Mana Up. Ridesharing Forum knows you’re probably screaming now deep inside on top of your lungs, and you have every right to do so.
House of Mana Up is a store that sells Hawaiian gifts, and Hawaii-made products. So, think of these as a kawaii gift shop, but Hawaii. Makes sense?
Its catalog included locally-sourced products from Hawaii, ready-to-ship gift sets, exclusive collections like Hawaiian Airlines Collection, Aloha Summer Collection, and so much more.
Its online store works so well, but, if you want more convenience, such as paying through Bitcoins, you might as well check out House of Mana Up on Instacart right now. Yes, the retail locations of this brand in South Shore Market and Royal Hawaiian Center are now offeirng same-day delivery.
Currently, there are around 40 curated products for each store now on Instacart.
The official announcement reads, “For the first time, customers can browse and order a curated selection of Hawai‘i-made food, fashion, beauty and wellness products 00 as well as spirits from Kō Hana Rum – all delivered straight to their home, hotel or office in just hours. Shoppers can also order select gift sets featuring local products from across the islands – perfect for last-minute surprises or sharing a taste of Hawai‘i with friends and family.”
As Sharpay Evans would say, “Fabulous!”
Meli James, the co-founder of Mana Up, the parent company of House of Mana Up, connected with Ridesharing Forum, saying, “From the beginning, our mission has been to build a stronger economic future for Hawai‘i by helping local businesses scale globally. Being on a platform like Instacart – alongside major national retailers – is a powerful signal that Hawai‘i-based brands can compete at that level. It’s not just about convenience; it’s about visibility, credibility and creating new pathways for growth.”
House of Mana Up is a curated retail experience and online store, showcasing premium products from Hawaii-based entrepreneurs, makers, and artisans.
James is pointing out that at its core, Mana Up exists to help companies based in Hawaii “to grow beyond the limitations of geography.”
“One of the biggest barriers for local brands has always been access – how easily customers can discover and purchase their products,” she told ridesharing media. “With Instacart, we’re removing that friction. Now, whether you’re a local resident or visiting Hawai‘i, you can access these products instantly. It’s about meeting customers where they are and making it easier than ever to support local entrepreneurs.”
In other words, the impact of House of Mana Up’s debut on Instacart works two-fold: offering immediate access and long-term discovery. Aside from that brand, ALDI U.S., a fast-growing grocer in the USA, has also been added to the Instacart family. Way to go, shop now!