Ridesharingforum.com has something to share with you today. Ridesharing media, particularly The New York Times, are abuzz with this brand-new ridesharing service in the Big Apple. The fact it has caught the attention of the world’s number of news outlet means it has something to say. Here’s the report.
What is Throo? How does it work?
Throo, characterized by its yellow-white-black logo, downloadable on your favorite application store, is the newest ridesharing app designed and developed by TADA. Its difference from other apps is that, it charges drivers with a meager fixed fee, instead of the traditional high commission that other apps charge. With this financial model, drivers are given higher earnings and riders with lower, more stable fares compared to big companies like Uber and Lyft.
Here is how it works. Not merely does it offer convenience for drivers, but also for riders. These passengers are offered lower prices, les intense surge pricing, and tier options, particularly those called Saver, XL, and Premium rides. Of course, these are distinct from Uber’s premium rides in North America.
Aside from the convenience in the commission structure, or the lack thereof, drivers will keep a zero-commission structure, so yes, true, Throo! - charging only a tiny fixed fee per tip so drivers can keep more of what they make.
Thanks to its technologies, a smart-matching software is utilized to connect passengers with nearby drivers in the fastest possible time during those peak times. It is managed by Kay Woo from Korea, a technology executive.
Statements from The New York Times
So, picking up from the gist raised a while ago, The New York Times and one of its correspondents, the graceful Patrick McGeehan, wrote a full-blown story about Throo.
He started his article, saying, "Good morning… today we’ll look at Throo, a new entrant in the highly competitive ride-share market in New York.”
New York City is hip, it’s fast, it’s always changing, it’s always moving, as the fashion world would say, so several companies want to break free from the monopoly and the norm to compete with big-wigs like Uber and Lyft
“Although those two services have gobbled up about 80 percent of all for-hire and taxi rides in the city, new entrants keep trying to break their stranglehold on the multibillion-dollar business,” McGeehan argued.
And, Woo isn’t a who-is-that as they have successfully persuaded around 50,000 drivers right at the Big Apple to sign up on Throo, perhaps aside from their Uber and Lyft accounts. Yes dear, you can be part of more than one ridesharing app as drivers.
“For the past few months, Woo, 44, has been recruiting cabbies in spots where they congregate, like a waiting area at LaGuardia Airport in Queens. His pitch: Throo can offer lower fares for customers and higher pay for drivers by charging drivers a smaller fixed fee per ride and reducing charges that normally are passed on to riders,” the newspaper wrote.
So again, to summarize, if Uber’s selling point is it being number one, Lyft being when Uber misbehaves, inDrive for the freedom to choose drivers, then Throo’s all about making earning easier for drivers. That’s unique.
Woo’s concluding statement goes like this, “We take care of the driver first, and the driver can take care of the riders.”
What do you think? Will you try Throo? Talk to the community by creating that account on RSF right now!