The Super Bowl LX fever is done – audience-wise, record-breaking! – and the epilogues are currently being written for such a successful show, perhaps the most beautiful in years! Also, institutions are sharing their rankings of the ads they consider the best. Here’s another one, and it’s from none other than DesignRush. Well, guess what – Grubhub has made it to their list of the best.
What is DesignRush? For sure, you’ve heard of this somewhere in the past, or in the workplace. Well, DesignRush is a B2B or business-to-business digital marketplace that connects businesses with professional agencies. It offers a platform for you to find and rank agencies depending on expertise, team members, clients, reviews, testimonials, portfolios, pricing structures, and so much more.
Grubhub’s ad with George Clooney is being lined up on DesignRush’s “Best Ads of the Week,” together with Amazon featuring Thor himself, Chris Hemsworth, as well as Anthropic, and Kinder Bueno with Paige DeSorbo and William Fichtner.
“This week’s standout ads turned humor, purpose, and competition into strategic messaging,” DesignRush told Ridesharing Forum. “What connects these campaigns is how they used the Super Bowl’s gigantic audience to deliver messaging that we think will keep working after the game ends.”
Grubhub’s commercial with Clooney is one for the books. It was Grubhub’s first-ever appearance on the Big Game, and things had to be big. They did not go home empty-handed. Directed by award-winning Greek director Yorgos Lanthimos, DesignRush described and reminisced about the ad as arthouse-style, featuring patrician-class characters at a long dining table, arguing about who will “eat the fees” – to announce the brand-new revelation from the delivery app – until Clooney appears as the voice for change.
Also on DesignRush’s list is Amazon’s ad with Hemsworth, which is actually the top on the list.
“Amazon’s 60-second spot shows Hemsworth imagining catastrophic scenarios as his wife, Pataky, casually uses Alexa+. Directed by Wayne McClammy of hungryman, the ad uses Final Destination-like scenarios to highlight the “Thor” actor’s AI paranoia. The humor lands because Hemsworth’s action-hero persona unravels over routine domestic technology, letting viewers laugh at AI anxiety without taking it seriously,” DesignRush noted further.
Ring’s ad featuring dogs also made it. The ad starred Jamie Siminoff explaining how Search Party for Dogs utilizes AI to identify lost pets and alert the neighborhood using the brand’s set of outdoor cameras.
It’s unique because there are no celebrities featured, so it was able to successfully be an infomercial, not infotainment, addressing the real-world serious issue of 10 million dogs going missing yearly in the United States.
“With 68 million dog owners in 2025, the feature targets a market of real scale while building brand identity as a system…” DesignRush’s Coral Cripps wrote.
Overall, DesignRush’s list looked at brand messaging, purpose-driven advertising, and competitive positioning.
“Super Bowl LX campaigns succeed when brands address real anxieties with humor while backing messages with functional value. Purpose-driven advertising gains traction when emotional appeals connect to features that solve widespread problems. Competitive positioning works when founder contradictions and business model differences become the creative hook,” Cripps added.