The number one ride-hailing and food delivery app in Southeast Asia, Grab, which is owned by Singapore, is poised, more than ever, to not only increase, not only double, but triple its profits by 2028, which is the Olympics year in Los Angeles. Here’s the scoop from Ridesharing Forum.
Despite the challenges
Grab is hoping to accelerate its growth, and be at the top of everything, following its first profitable full year, consistent last year, despite the tribulations along its way.
Recently, some passengers are feeling overwhelmed by Grab’s prices, especially when they prefer Grab to take them from a place to another, but the destination is far away. This prompts them to choose other means, or apps that offer cheaper rates.
Last week, the Singapore-owned app announced new three-year targets until 2028. They will aim to increase revenue by 70 percent from the fiscal year that ended in December and to triple its key profit metric, with adjustments to certain other metrics. That’s around $1.5 billion.
Peter Oey, the chief financial officer of Grab, told ridesharing media that Grab is currently finding itself in an "inflection point where this business now can compound both the top line and bottom line at the same time.”
In 2025, GrabFood increased its share of the food delivery market in Southeast Asia to 55 percent in 2025, a 1.2 percent increase from 2024.
Other trials, solutions
Aside from those challenges, there are even more that are pushing Grab from reaching its goals to the fullest. The media are admitting that Grab is struggling to become profitable since its 2012 start.
To resolve those, one of the stimuli that Grab implements is overhauling its cost structure, such as curbing spending on promotions, and re-streaming it over to acquiring customers and cutting its workforce.
It’s not the best decision because, who wants to be laid off? But the reforms are paying off.
Another solution is to increase its reach. Over 400 cities have recently been added over the past four years, with more coming in throughout the near future. Grab is also aiming to improve the services of its food delivery arm.
Macroeconomically speaking, Grab will also prioritize, reportedly, investing in startups with cutting-edge technologies for business expansion and efficiency. It has invested in autonomous driving companies in China, Germany, and the USA.
Grab operates across eight nations in Southeast Asia – Singapore, Malaysia, Thailand, Indonesia, Vietnam, and so much more. It is continuously working to solidify its grip on the region’s market. Around 700 million people access and use Grab at the very least, once a year.
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