Ridesharing Forum knows that the Season’s Greetings are over, and especially if you ask a devout Catholic, they’d answer you back, “Is it still Christmas?” Well, for this team, it’s incredible to re-live the fun advertising campaign of Rappi for one of its offers, Rappi Turbo, featuring a Latino Santa Claus.
Over the course of Christmas 2025 and the New Year 2026, Rappi released a video series that starred a Latino Santa Claus, long-haired, still bespectacled, but really looking like an authentic Latino and using gadgets.
In the first video happening inside the Santa Claus gift factory, Latin-style, a person texted Santa Claus “Hola!” asking for gifts. The missing thing is, Rappi’s Latino Santa Claus doesn’t have enough resources, like he doesn’t have his reindeer with him, but he stated he got Rappi Turbo.
“Today’s dinner is sorted by Rappi,” Rappi’s caption on Facebook pointed out.
Rappi Turbo is both a feature and a strategy. This ultra-fast delivery feature within the Rappi app promises delivery of groceries, meals, and convenience items in 10 minutes or less through the use of a network of dark stores – perhaps ghost kitchens and warehouses – and dedicated delivery personnel, primarily serving urban areas in Latin America. It’s a key part of the Latin super-app’s strategy to dominate quick commerce by leveraging localized inventory and AI for demand prediction, offering speed and efficiency.
The netizens are sharing their insights on this fun ad campaign.
In Spanish, they chose to complain about the services, diverting the conversation to this.
Daniel Aldana wrote in Spanish, translated here in English, “This year, the US Treasury should intervene in Rappi to stop them from laundering money; this year, Rappi should disappear as a company.”
Others agreed.
A Facebook account with an Arabic name said, “Rappi, you’re losing Venezuelans! Now you’ll have to raise your rates for orders, like a fair job, yeah! Hahaha, yeah!”
The second video is even more hilarious. Yes, let’s move on to the other clips.
It’s like a Vogue interview for this Latino Santa Claus, sitting down on a couch, cuddling with his pet dog. Santa’s story goes like this:
Speaking in Spanish, he stated, “I retired and was left without any money. That’s why I adopted Rodolfito. But on the first day, he [ate my presents.]
Yes, he lost his followers’ presents, so he called whom else? Rappi Turbo.
There are two other videos in the campaign series, and prepare your laughter. For more food delivery and ridesharing news, keep browsing this website. Sign up today!