Seeing Super Bowl LX, or the 2026 Super Bowl, is like seeing a movie, a movie of advertisements! Brands are taking the advantage of the huge nationwide audience, and possibly, yes, worldwide audiences to feature their biggest products. Just be sure that you don’t watch the ads too much as you might miss out on American football’s finest moments.
The official list of the brands that will be presenting their ads are out, and there are those new, those that came from the previous Super Bowls, and those that bid farewell. Several industries are participating. You’ve got food and beverage brands, technology brands, and even non-profit brands. Here are Ridesharing Forum’s favorites:
Uber Eats: But ad still under wraps
Of course, the reason why you’re here. Uber Eats will be back for the Super Bowl. Last year, it was quite a spectacle, from funny shorts to even themed promos. This year, its ad is still under wraps, don’t want to tell anyone, and for sure, it’s going to be a surprise.
Grubhub: Joining for the first time
The acquisition of Wonder of Grubhub has come to fruition. For the first time ever, it is presenting not in the Grammys, but in the Super Bowl. Are you excited for its inaugural campaign?
“For over 20 years, the brand has pioneered food delivery,” Grubhub told Ridesharing Forum. “And now, as part of Wonder Group, it’s ready to take on the biggest stage in advertising—and football.”
Nike: Putting an end to its 27-year hiatus
After the delivery brands, there are the rest of the brands, such as sports names. This should be a no-brainer as it is among the leading sports brands internationally. However, note that this is their biggest comeback in the Super Bowl after a, get this, 27-year hiatus!
Pringles: Together with Sabrina Carpenter
That’s that me Espresso! Pringles definitely goes hand in hand with a shot of espresso, or a cup of espresso. While specific details about the campaign is not yet revealed, the world’s favorite chips brand released a teaser wherein singer Sabrina Carpenter is plucking chip petals from a salty bouquet made with Pringles, giving off the vibes of a brokenhearted Harley Quinn from The Batman. So, instead of the childhood favorite game of duck mouth with Pringles, it’s a creative take on the famous chips.
Carpenter’s saying: “He loves me, he loves me not,” landing on “he loves me” before enjoying a bite.
Nerds: 3rd straight year
Famous candy brand by Ferrara Candy, Nerds, is presenting for its third straight year in a row. Nerds CEO Greg Guidotti is saying it’s going to be bigger and bolder. Next level ad, it is. In 2025, Nerds’ ad featured Nigerian-American vocalist Shaboozey, whose work blends hip-hop and country.
OpenAI: The return
The team behind ChatGPT, OpenAI, is returning, and would its ad be artificial intelligence-generated, too? Perplexity must be jealous it’s returning to Super Bowl for its second year.
Blue Square Alliance: Stop hate
This organization exists to fight Jewish hate and all forms of hate by promoting the Blue Square symbol as a universal sign of allyship and unity, encouraging people to “Stand Up to Jewish Hate” through awareness, partnerships, and action against bigotry.
For the official list of the brands presenting ads in Super Bowl LX, head over to this previous Ridesharing Forum report. This year’s sports festivities will be held in Levi’s Stadium in Santa Clara, California. See you there!