In a world where content creators are swiftly almost becoming jobs on their own, DoorDash is seeing this as opportunity. The renowned food delivery app disclosed it is launching a Creator Program that rewards users for posting short-form videos on the app. This and more in this Ridesharing Forum scoop.
Content creators on DoorDash
If you couldn’t be a DoorDash restaurant and merchant, or delivery staff, you might want to become a DoorDash content creator instead. The app might soon be launching a creator program designed to compensate and reward users each time they post short-form videos on the app.
According to DoorDash, those short-form videos that local creators post will allow users preview their orders first before they check them out and pay for them. So, it’s like watching TikTok videos and Facebook Reels of your orders.
While this feature isn’t yet rolled out, people in 20 cities in the USA – including Austin, Atlanta, San Francisco, and Miami – could now apply to be a DoorDash content creator.
Those accepted into this program could start recording short videos of their meals from local restaurants, then get compensated if their content qualifies. DoorDash hasn’t yet revealed the monetization model and scheme for the videos, so people will have to wait for the official information.
‘Going Out’
Aside from that, DoorDash also revealed it is launching the “Going Out” feature, currently in testing in certain cities. This allows DashPass members to earn in-store rewards whenever they dine at local restaurants.
“With Going Out, you can find and redeem exclusive in-app offers when you dine in and earn rewards just for coming back,” stated Parisa Sadrzadeh, deputy for strategy and operations at DoorDash. “This year, Going Out customers received an average of $9 in value per order when using offers.”
However, the good news is, rewards are already live at thousands of restaurants in select markets across the United States and Australia. For a limited time only, every DoorDash customer could access the feature to entice them to avail of them fully, not just DashPass members.
Book reservations directly in the app
In addition, customers could already book reservations directly via the official app, thank you to the newest integration with SevenRooms, whose news this website broke previously.
For the new AI features, the app already offers personalized recommendations, just like how it works on YouTube and Facebook. Seeing content based on your interests.
Furthermore, a “Complement Your Cart” section on the checkout page will also suggest personalized additiosn to your grocery carts. This is designed to make it easier for consumers to find relevant add-ons and complete their shopping lists quicker.
“We’re looking at an individual restaurant item, and we use every piece of information we have. The customer reviews, the text from the merchant, the photo of the item, to start to infer things about those items,” Austin Haugen, DoorDash’s deputy of product, stated. “So we can learn this item is vegetarian, this one is gluten-free, spicy, high in protein, etc. Once we infer this about the items, you’ll start to see these tags around the app.”
These are available in Canada, Australia, New Zealand, and the USA. For more food delivery and ridesharing news, keep browsing Ridesharing Forum.