Business-wise, this is not, not the partnership you want to be in. Though a brand-new partnership was forged recently between Uber for Business and Mazda, only dealership customers would benefit. Read on for the scoop.
Ties, limits
Uber for Business is “Uber’s behind-the-scenes,” a feature of the world’s number one ridesharing app, a one-stop global platform designed for companies to manage employee travels, meal programs, and deliveries, catering to more than 200,000 organizations.
It is made to simply expense management, as well as implement and enforce travel policies, paving the way for automated billing, laden with features such as tailored ride options, commuting subsidies, and customer voucher programs.
“With ride, meal, and delivery solutions all in one powerful platform, we help businesses move faster, work smarter, and give their people better experiences. Uber for Business makes it easier for companies of any size to manage rides and meal deliveries. Our seamless global platform helps organizations support and engage the people they employ and serve, with integrated solutions that streamline business travel, reimagine employee well-being, and elevate the customer experience,” Uber told Ridesharing Forum. If those things look confusing to you, head over to this link for more information.
Uber for Business, under Uber’s management, recently tied up with Mazda to offer you courtesy rides via the vast Uber app official.
Under this partnership, customer interactions at dealerships will get better, potentially increasing efficiency and satisfaction there. This collaboration also highlights Mazda’s efforts to further expand its service offers, beyond traditional ride-hailing alone, such as with Uber.
Additionally, this initiative seeks to reflect Uber’s strategy to leverage its technological platform in various sectors.
Limitations with benefits
However, it isn’t the best deal, since only dealership customers could benefit. Yikes.
So, instead of only offering a loaner vehicle or shuttle when buying a new car, or dropping off a car for service, Mazda dealerships, particularly in North America, will only offer a courtesy Uber ride. Dealerships may request premium rides on Uber Black or Comfort, or just stay with a traditional Uber for customers.
Yet, though there are limitations, dealerships could enjoy lower costs of managing courtesy vehicles and shuttles, especially with staffing and servicing required. Customers are given vouchers from Mazada to request rides.
Also, Mazda sees this newest integration with Uber a smooth move for the sake of customer experience, especially in this time of electric vehicles, hybrid cars, and driverless cars.
Finances
Meanwhile, in relation to the finances of the two companies, Uber’s 2025 earnings increased in terms of revenue by 19 percent from the year prior. Delivery remained robust with a 30 percent increase.
This partnership with Mazda is predicted to further improve those figures. For Mazda, headquartered in Japan, there were over 400,000 car sales in the United States last year and up to the start of this year, though a slight decrease from 2024. This tie-up should mend the broken glasses, hopefully.