eCommerce won’t breathe without deliveries, and so there’s JD.com, also referred to as JINGDONG, serving the Chinese market as an eCommerce company headquartered in the capital of China.
It is still a leading eCommerce company driven to usher itself as the leading supply chain-based technology and service provider locally and nearby.
However, looking at the market today, JD.com is still nothing compared to Meituan. Meituan is a Chinese shopping platform for locally found consumer products and retail services, including entertainment, dining, delivery, travel, and other services, branding itself as a platform working to “help people eat better, live better.”
Brave enough, JD.com is making some moves to let Meituan cringe. It has kicked off the recruitment of more delivery riders, but these riders, get this, will work for the full-time.
Of course, they’ll match those jobs with fair pay. This move is aimed at broadening the service offerings of JD and its subsidiaries, the South China Morning Post reported this week, citing sources from the stock exchange.
Hong Kong-listed JD Logistics said on Tuesday it had started hiring full-time riders for JD.com’s food delivery business, in a move aimed at broadening the subsidiary’s service offerings, according to a filing with the stock exchange.
Last week, it successfully hired more than 120,000 full-time meal delivery riders. By the end of the quarter, the JD executives expect the number to reach 150,000.
“With JD Food Delivery’s daily orders surpassing 25 million, the courier shortage has become increasingly apparent,” stated Cheng Liteng, an analyst at Chinese e-commerce consultancy 100ec.cn, about this undertaking.
Since JD was launched, it has seen itself in a sparkling turf war versus the likes of Meituan, which has over seven million riders, working full-time, and other types of work shifts. This figure is way ahead of JD.com’s.
As it hires full-time delivery riders, JD “could gain an advantage in service consistency and quality compared to Meituan,” which relies heavily on other couriers.
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