Those restrictions on Facebook are everywhere nowadays compared to months ago this year, more than ever. The team’s answer to those people behind these restrictions: “They need Facebook more, so let’s give it to them.”
Moving on now with tonight’s Uber news, what if you get 99 percent, yes 99 percent discounts on Uber Taxi rides everyday. Yes, everyday! Heeey! Here’s the scoop.
Ogilvy Japan, an advertising agency, teamed-up together with Japanese comedian Hollywood Zakoshi and Uber Taxi to overstate and overact 99 percent discounts on Uber Taxi, as if it is real and possible.
This brand-new campaign reaches out to young professionals, taps into this seasonal shift in behavior, positioning Uber Taxi as the intelligent preference for getting comfortable rides to home after a series of stressful work in the office, or after a night-out with friends.
"Young Japanese professionals are looking for seamless ways to move through the city, especially as the pace picks up after summer and more plans, dinners and nights out fill the calendar. But with Uber and countless other taxi services constantly throwing discounts at them, getting their attention takes more than just another offer. We needed to give them a reason to notice it in the moments that matter, when they’re leaving the office late or wrapping up a night out,” the creative director Junkichi Tatsuki told RSF.
This 99-percent discount is unbelievable, not even malls, Shibuya, or Myeongdong offer this, but thanks to this campaign, first-time rides at 99 percent off are brought to life through relatable, everyday scenarios such as late-nights in the office and evening-out with friends. For these people who have been through such a tough time at work throughout the day don’t just deserve convenient rides, but also this 99 percent off.
It sounds too good to be true, this 99 percent discount, but Uber Taxi Japan is driving home the point together with comedian Zakoshi.
Zakoshisyoh is a Japanese comedian from Shimizu-shi, Shizuoka Prefecture, who has appeared in many TV variety shows, as well as television dramas, radio, and web series. His look and style are very urban. What better way to convince the realness of this discount than by the voice of Zakoshi?
"So, we invited Hollywood Zakoshi, a master of Japan’s finest exaggerated comedy, to give Uber’s discount a distinctly Japanese twist. Using his signature over-the-top reactions, we turned an ordinary discount into an Over The Top Discount – a discount so exaggerated, so unexpected, and so impossible to ignore that you couldn’t help but notice. Instead of simply telling people how much they could save, we let Hollywood Zakoshi make them feel it, at full volume, right at the point when they’re deciding how to get home. By combining a culturally rooted insight with a uniquely Japanese sense of humor, we created a campaign that makes Uber Taxi the obvious choice to try this fall,” the creative team added.
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