Grubhub’s official newsroom is taking a step away from the usual good news stories on new partnerships, new features, and the like. This time, it aims to update its readers on the workings of its internal team, particularly those focused on technology and product campaigns that enhance the way customers, merchants, and partners connect via Grubhub. Here’s the news scoop.
Recently, the food delivery app launched Item Restriction, a comprehensive feature that provides its corporate clients and partners better control over how their meal program funds are utilized.
“Prior to launching this feature, admins could not set restrictions on categories such as groceries and snacks, household supplies, alcohol, and other non-food items,” Grubhub’s newsroom official stated.
Furthermore, this new feature was even polished by extensive Voice of Customer research. This involves over 50 corporate clients representing more than a whopping $250 million in gross food sales. Many of those were at risk of churning because of insufficiencies in spending controls.
Note that these Enterprise accounts drive major “restricted” budget activation, accounting for over 50 percent of line of credit gross food sales between 2023 and 2024, demonstrating a strong demand for customizable meal program parameters. So, not seeing them along the line is a big loss for the company.
This heightened flexibility in item restriction helps ensure that company-funded orders align with the company’s official policies, without compromising employee satisfaction and program engagement.
Through the introduction of item-level restrictions alongside existing merchant controls, Grubhub situates itself as the only platform that offers both merchant and item-level meal credit restrictions, creating an even more significant competitive differentiation in the corporate dining space.
New things right here
With those being said, administrators now have more power to restrict purchases of non-food items, groceries, and snacks, as well as durable goods, household supplies, and over-the-counter products.
One of the upgrades that Grubhub did is the Comprehensive Item Categorization. They also uplifted the Compliance and Audit Readiness of this capability.
“We’ve enabled tax category [tagging across 95 percent of marketplace items,] classifying them into restriction-eligible categories to enable precise policy enforcement without manual merchant intervention,” Grubhub noted.
With regards to the other improvement, this supports regulatory pre-requisites across industries, such as healthcare, financial services, and collegiate athletics, through the proactive blocking of prohibited purchases and providing care agents with complete restriction visibility for streamlined case resolutions.
The work doesn’t end there: Coming up next
But then again, the work does not end there. Looking at the future, Grubhub’s product team is abreast in exploring opportunities to bring those old features and the new ones to campus business units.
They are also looking at beefing up support across various platforms, not only across the web, but also on mobile, whether it’s Apple or Android.
“This expansion would further strengthen Grubhub’s position in the institutional dining space,” the company further stated.
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