Grubhub has teamed up with a B2B SaaS company that works with restaurants, Olo, to make your favorite restaurant food much easier to enjoy at home.
With this tie-up, restaurants can use Olo’s Dispatch to connect with Grubhub, as well as other third-party delivery services for food orders placed directly through their own websites or applications. This means quicker and more reliable delivery straight to your doorstep.
Headquartered in New York City, Olo develops efficient digital ordering and delivery programs for restaurants. Their platform allows users to place orders from restaurants from several origination points, whether via a website, app, third-party marketplace, social media platform, smart speakers, or even home assistants. Olo also provides restaurants with order analytics and other valuable services.
Olo has the Dispatch feature that enables delivery without commissions.
“Satisfy demand for direct delivery and eliminate the need to manage a courier fleet,” the official Dispatch page stated.
With Dispatch, there is no need to manage your own drivers or contracts with several providers of delivery service. By pairing third-party couriers automatically with delivery orders, it provides a consistent guest experience that promotes loyalty and revenue for restaurant brands.
Therefore, Olo Dispatch utilizes smart technology to match every order with the best available delivery option, such as Grubhub or other in-house couriers. This streamlined system ensures meals always arrive at your doorstep fresh, on time, and cost-efficient.
“As demand for digital ordering and delivery grows across third-party and owned channels, we’re proud to expand how we support our merchant partners and create more earning opportunities for Grubhub’s delivery partners,” indicated Grubhub’s official statement about this partnership. “With our nationwide delivery network, we help merchants manage their delivery operations, reduce costs, and better meet customer demands.”
Dispatch’s integration with Grubhub will streamline the process even further as a bigger network of third-party delivery service providers is incorporated around. It also aims to strengthen direct custom relationships and provide a branded delivery experience via the restaurants’ direct ordering channels.
Additionally, this integration joins Grubhub’s On-Demand Delivery and Supplemental Delivery services seeking to help restaurants scale up their delivery operations easily when this is needed.
According to Olo’s Kacie Gonzalez, who is in charge of product partnerships, this will give restaurant brands more delivery service provider options, paving the way for greater flexibility, reliability, and competitive pricing. It will also allow them to grow their direct ordering channels and be in full control of their guest relationships.
“At Olo, we always strive to do what’s best for our customers, and adding a great partner like Grubhub to our Dispatch network is a perfect example,” she added.
This is not the first time Grubhub is working with Olo. The two previously worked together to integrate Grubhub’s orders directly into restaurants’ point-of-sale systems. However, Olo’s Dispatch arm isn’t what’s tapped, but their Rails.
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