If hotel resorts and casinos got a membership or rewards program, why can’t restaurants? Especially if they are present on Grubhub, right? Well, it’s best for this news to be the prologue to the weekender. Here’s the scoop.
Official news from Grubhub is touching on how your business can reach out to more customers with better membership programs, and better perks.
“As a restaurant owner or operator, you know customer retention and loyalty can help your business thrive over the long term. If you’re looking for a new way to encourage repeat business and build a community, consider one of the newest trends in the food-service industry: restaurant membership programs,” Grubhub told Ridesharingforum.com.
So, it’s not simply posting posters on your restaurant glass windows inviting people and diners to sign-up for membership. It’s not going to work. This is something that even small-time restaurants can take advantage of.
First, select your membership perks really well. Learn from those casino hotels. Aside from giving out big money prizes, they give out discounted room stays, or free buffets. Is it free delivery? Is it free drink or dessert? Is is members-only tasting events? Though that third is kinda off-key, or is it free meals for birthday celebrants? Whether it’s “celebrant” or “celebrator,” it all boils down to the content of your membership advantages.
Second, set a membership pricing. A Bangladeshi store owner in Chungking Mansions in Hong Kong, China would tell you, “Nothing in this world is free anymore,” when you ask for a strong glue for your damaged shoes from all the walking. You’ve got to buy it. Similar with restaurant memberships.
“Once you have a list of potential perks, decide how much you’ll need to charge to make the program worthwhile. The goal is to set a price that’s attractive for customers and beneficial for the restaurant,” Grubhub added. “Keep in mind that while it’s nice to make a profit on a membership fee, it’s not the only goal; you’re also trying to increase order volume and encourage repeat business.”
Ready for the big change? Thirdly, give out properly-designed membership cards. Even if your restaurant is on Grubhub, go out there, design, print, and give out a membership card. There’s no point of issuing a membership program when you don’t have this card for your customers.
“Remind guests of their special status by issuing a membership card to everyone who signs up. You can opt for a physical card, a digital card, or both. Digital cards are convenient – a physical card is a clever way to keep your restaurant top of mind with customers. When a member glimpses the card in their wallet, it reminds them of their benefits…” Grubhub recommends.
Believe RSF, if you can make that membership card borderless, not like Coffee Bean & Tea Leaf where privilege cards work in one country, and do not work when you’re back home. For more food delivery news, then! Keep following RSF, happy holidays, okay!