Remember that Grubhub campaign that Ridesharing Forum previously featured that guides consumers into not sleeping into their orders? Well, right now, it is a runaway winner at the PRWeek Global Awards 2026! Read on for the scoop.
According to the team last year, this campaign, titled “Snooze Insurance,” is a do-over credit that customers can use when they fall asleep before their delivery arrives, such as while studying for the mid-term exams in the wee hours of the night.
This feature went available during the Halloween and Thanskgiving seasons last year, wherein Grubhub+ Student members got the opportunity to experience this.
“Think $0 delivery fees on eligible orders, and more ways to save on all the eats you crave. Save time, save money, and enjoy a taste of the campus life,” Grubhub chatted with Ridesharing Forum then.
The student-beneficiaries received a $15 towards a replacement meal if they’ve slept through their late-night delivery. They simply needed to dial a number to claim.
Now, it has won the Consumer Launch category at this year’s PRWeek Global Awards.
Hosted annually by the PRWeek platform, this award-giving body is a premier communications honors celebrating the world’s most outstanding PR campaigns, agencies, and in-house teams operating beyond borders.
These awards highlight ground-breaking work, creative talent, and communication strategies that deliver excellence on a global scale. Congratulations, Grubhub!
They join the ranks of other companies and campaigns that snagged recognitions. From the official website of the PRWeek Global Awards, the main categories are Campaigns, Global PR, People Teams and Agencies, and Grand Prix.
For instance, for the Campaigns - Middle East, the “Don’t Look Down” campaign of task management software Fixby won. It is about a B2B brief that made waves nationwide.
For the Best Campaigns - Latin America, the winners are “The Exam” for Animal Politico, “Adopt a Breast” for For a Peru Without Cancer, “Betfera of the Month” for Betfair, “Let the Table Bring us Together Again” for Nestlé, and “No Women, No Car” for Nissan, among several other winners.
“‘Betfera of the Month’ repositioned Betfair from a betting sponsor competing for attention to a cultural participant curating the emotional memory of Brazilian football. In a market saturated by often indistinguishable betting sponsorships and rising supporter skepticism, the team did recommend Betfair not to escalate spend or visibility, but to step back from promotion entirely and earn relevance through cultural participation. Rejecting athlete-led campaigns, bonuses and branded noise, we created a continuous editorial program that spotlighted the families, supporters and characters who form the emotional backbone of Vasco da Gama and Cruzeiro….” explained the marketing team for Betfair.
There are literally several other winners, but the Campaign of the Year went to, drum roll please, “Peppa Pig ‘Pig Changes’” for toy company, Hasbro. Peppa Pig is today’s trendy character for kids, so it’s the perfect endorser for the toy brand.
There you have it. For more food delivery news and insights, keep it locked right here on Ridesharing Forum.