Not that the navigation experiences of riders when they book a ride with Gojek, the Indonesian-founded ride-hailing and digital payment technology with a huge presence in Southeast Asia, is awful. In fact, mapping isn’t the main problem that passengers and drivers encounter, but rather the slow finding of drivers on the app and the like.
However, Gojek has made a new team up with no other than Google Maps, perhaps the biggest mapping technology in the world, to improve the navigation experience for the app’s most significant stakeholders, particularly its driver-partners, merchants, and consumers.
Under this collaboration, Gojek’s real-time on-the-ground data will be combined with Google Maps’ advanced geo-technology.
Gojek’s president for on-demand services, Catherine Hindra Sutjahyo, issued a statement, saying, “By combining Gojek’s real-time on-the-ground data with Google Maps’ cutting-edge geo-technology, we will deliver a superior mapping experience that enhances efficiency and accessibility for millions of users across Indonesia.”
Google Maps’ geo-technology pertains to the collection of technologies used to gather, analyze, store, manipulate, and display geographic or spatial data. This innovation enables features such as mapping, route planning, and location-based services.
With the combination of the technologies from the two companies, Gojek will be able to optimize navigation. Consumers will ever be happier because delivery times or waiting times for deliveries can be reduced.
Furthermore, businesses will also be delighted, since the discoverability for micro, small, and medium enterprise merchants can be strengthened as well.
Additionally, with this landmark collaboration, both companies can work together to enhance destination selection, searchability, and pick-up and drop-off experiences, ensuring a smoother, more intuitive journey for users and driver-partners. One problem users encounter is that they cannot find their address when they search for it on the bar.
Based in Jakarta, Gojek is an Indonesian on-demand multi-service platform and digital payment technology group. Established in 2009, it started as a call center connecting consumers to courier delivery and two-wheeled ridesharing services.
The media reported that Gojek serves millions of consumers daily, so everyone is looking forward to the fruits of this partnership.
Google’s vice president and general manager for the Google Maps Platform, Yael Maguire, stated that this partnership with the Gojek Super App will help guarantee that millions of people in Indonesia, both locals and tourists, can have access to fresh and factual information about the Google Maps world and Gojek’s on-demand services.
Google Maps is the alternative go-to mapping technology of several ridesharing apps, aside from the in-app map. However, issues arise regarding the accuracy of these maps, hence this partnership.
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