In business talks, a multi-market loyalty partnership, or a multi-brand loyalty program connects several brands within a single rewards or loyalty ecosystem, letting customers earn and redeem their points across all partners in the carousel.
According to Loylt.works, this collaborative model offers better value, flexibility, and engagement compared to traditional single-brand programs, creating a seamless experience that keeps customers coming back for more.
Today, Uber is in a multi-market loyalty partnership together with Accor. Yes, the hotel booking brand.
The markets? Well, seven, including the United Arab Emirates, Germany, and France. But, this isn’t Uber’s newest markets in Europe, a big no.
Alix Boulnois, the chief commercial for digital and tech at Accor, pointed out, “Our collaboration with Uber marks a pivotal strategic milestone for ALL Accor, solidifying our commitment to build the most rewarding and comprehensive loyalty ecosystem. It also illustrates our strong loyalty partnership strategy and its development. By seamlessly weaving ALL Accor into your everyday journeys – from essential commutes to convenient deliveries – we are fundamentally redefining how loyalty enriches your lifestyle, well beyond the traditional hotel stay.”
That’s not a typographical error right there, it’s really “ALL Accor.” It is a leading global hospitality company headquartered in France, which operations spanning more than 5,000 hotels and over 40 brands across, get this, more than 100 countries worldwide!
Some of its hotels, well, please, are Sofitel, Raffles, ibis, Ennismore, and others, with center on hotel management, franchising, and integrated, sustainable guest experiences.
Of course, you are familiar with Accor!
And now, people couldn’t believe Accor is now with Uber.
“Uber is at the heart of your travel experience. With Uber One, we’re also building one of the most valuable everyday membership programs and connecting mobility and delivery seamlessly. Partnering with Accor brings together travel and daily life in a way that’s more convenient, more rewarding, and ultimately more valuable for our shared customers,” Madhu Kannan, the chief business officer of Uber, told Ridesharing Forum.
The full list of markets for this tie-up is:
- France
- Poland
- Germany
- UAE
- Saudi Arabia
- Morocco
- Qatar
If those information above are not enough to tell about what this partnership entails, well, there are enhanced travel experiences. Smoother ordering of food to your hotel room. There are more rewards whenever you dine, and exclusive members get more benefits.
Furthermore, members will likewise benefit from reciprocal membership accesses, providing ALL Accor status upgrades to yearly Uber exclusive members and offering extended free trials of these memberships to eligible ALL Accor members.
How do you like this partnership? Share your thoughts by enabling your account today on Ridesharing Forum. See you here!