Global pizza chain Hungry Howie’s signed a partnership together with the DoorDash Commerce Platform to totally overhaul its digital ecosystem, including the re-building of an app, a unified customer feedback system, and a brand-new flexible loyalty program launching this 2027. All these, to modernize the ordering experience and drive long-term financial growth. RSF has more.
Digital transformation
Famous pizza chain Hungry Howie’s will undergo a digital transformation! Together with the DoorDash Commerce Platform.
The DoorDash Commerce Platform is not DoorDash in totality. Rather, it is a digital tool suite for restaurants that feature customized ordering websites, commission-free direct ordering, and integrated customer loyalty programs. This charges a standard payment processing fee instead of traditional marketplace commissions for direct channel sales.
Meanwhile, you know DoorDash as the food delivery app that caters to customers who want quicker ordering for the food they love. They simply use the app, select their restaurant, and wait until the food arrives at their doorstep.
Hungry Howie’s is a USA-based pizza restaurant chain best-known for the Flavored Crust Pizza, which features signature options like butter, garlic herb, and Cajun. It was founded in 1973 in Michigan, and now operates hundreds of franchise locations in the North American country for pizzas, Howie Bread, and subs.
Steve Jackson, the CEO of Hungry Howie’s, told RSF, "We’re strategically partnering with DoorDash because they offer more than just delivery. They give us an enterprise grade platform to modernize our ordering experience, drive digital sales growth, strengthen our connection with customers, and support our franchisees with one unified system.”
He added how this team-up “is a meaningful step in how we show up for our guests, both online and at the door."
How this will work
Hungry Howie’s needs to compete with other big pizza chains like Pizza Hut and Domino’s, and it is doing so through overhauling its digital ecosystem or digital systems – with the help of the DoorDash Commerce Platform.
DoorDash will be providing an enterprise commerce system to support Hungry Howie’s not only across its app, but also across its web, delivery fulfillment, and order deliveries.
Instead of stitching together separate vendors for each piece, this collaboration allows Hungry Howie’s to build a single and connected digital system to cover loyalty integration, branded direct ordering, and online infrastructure, plus marketplace delivery as well.
In other words, it will be a system-wide technology planning built for a large multi-location franchise system, not a simple add-on.
“Customers expect ordering to be simple, convenient, and consistent wherever they engage with a brand,” stated KC Fox, the general manager of the commerce platform at DoorDash. “We’re proud to work with Hungry Howie’s to help power their digital ordering experience and support their efforts to connect with customers through their own channels while helping franchisees serve their communities.”
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