These newest markets in Africa that Yango Group is targeting include Namibia, Botswana, and Mozambique, and currently, part of its market are around 50 cities in West Africa, and that’s a massive aspiration!
Well, a Middle Eastern company in Africa? Maybe thank you to countries like Egypt that could either be both Africa and the Middle East.
Yango Group, a ridesharing operator that’s touted as an Uber rival, is looking at investing at least $150 million into its expansion in Africa this year, as the Dubai-based system pushes into brand-new markets.
Yango Group, which interestingly sounds like Yangon in Myanmar, is a Dubai-headquartered international technology company changing the way global technologies work in localized digital offers.
It has been said that it is present in 35 countries globally, with a remarkable footprint that spans more than a dozen markets in Africa, targeting entry into 10 more countries on the continent this year, 2026. As for which countries they are, the information is scattered. However, it’s going to be the hottest markets in Africa.
With one million drivers and operations in 35 countries globally, the company with a footprint spanning more than a dozen African markets, is targeting entry into 10 additional countries in the continent this year.
“When people go to Africa, typically you go to the top four countries Nigeria, Egypt, South Africa, and Kenya,” stated the CEO of Yango Africa, Adeniyi Adebayo. “What that creates is a lot of capital chasing the same goal in all of these markets, and you’ve got a race to the bottom.”
Yango Group may be considered an Uber rival, but it won’t tap into the similar markets that Uber is present. Rivals like Uber are reportedly concentrated on the biggest economies of Africa. It has spent years building formidable ride-hailing networks in tinier and less contested cities in the African continent.
While rivals concentrated on Africa’s biggest economies, Yango spent years building ride-hailing networks in smaller and less contested cities across the continent.
“We don’t work directly with drivers in any of our markets. We work with transport operators,” Adebayo added, further noting that this approach reduces the necessity for upfront consumer subsidies, allowing expansion to be driven more by operational rollout.
Yango Group will develop more across Africa, exceeding 60 percent this year, betting upon secondary markets and locally-operated transport networks offering the sustainability model, instead of the gig-economy approach that is seen by several as an issue.
In Africa, Yango Group focuses on Central and West Africa, with the main growth bottlenecks in currency volatility and regulatory frameworks, which include, but are not limited to, vehicle caps, licensing costs, and local ownership requirements.
“If you look at the top 50 cities across West Africa and look at how many of those cities we’ve covered, we’ve barely started,” the CEO stated. “We’re also looking at smaller markets in the continent’s south, including Namibia, Botswana, and Mozambique.”
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