This college football season, fans won’t merely watch the games, but also get their own deals! And this, with DoorDash.
“College football fans build their whole week around Saturdays. The tailgates, the multi-generational traditions, and the energy they bring are what make the sport so special,” stated the beautiful Gina Igwe, deputy for brand, creative, and consumer marketing at DoorDash, in a release. “In the NIL epoch where everyone in college football has a deal, ‘Don’t Fan for Free’ is DoorDash’s way of making sure the fans get one, too.”
So yes, the campaign is titled “Don’t Fan for Free,” which rolls out across the country this week, celebrating how fans work as hard as the teams, but “without the credit,” and you would agree, right? This includes a series of deals throughout the season as well.
The hero spot, which you can watch on YouTube, features famous football players, such as Lane Kiffin, national champion and NFL veteran Jameis Winston, and NFL champion and college football legend Reggie Bush.
It highlights that right now, everybody in football has a “deal," even coaches and mascots, so should the fans.
Viewers are praising the ad, saying things like, “Filmed in Denton, America home North Texas Mean Green,” “I’m glad I got to be a part of this!! It was so much fun and hot,” “That’s my cousins house in it bro,” “Fair pay and stop with your foolish games DoorDash. No I won’t do a $3 order for 2 miles or $10 double order for 8 miles, get out of here,” and “Ayyeee, shout out to Denton!”
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This campaign will also be seen on TV, streaming, and social throughout the season.
Starting this September 5th, those who complete a streak of ordering on certain Saturdays will get the chance to win a Dodge Charger SRT Hellcat, with another 1,000 fans receiving a $250 DoorDash gift card to host their own watch party. Fabulous!
Plus, each month, a different prize will be awarded, with all entrants able to complete each month’s streak entered to win the grand prize of whopping $757,000 to the house of their dreams, not to mention a brand-new fridge with a year’s supply of, get this, Dr Pepper, a popular carbonated soft drink made from a unique blend of 23 signature flavors.
Furthermore, the world’s number one food delivery app is also bound to house a series of media activations at various college games, including the DoorDash Transfer Portal, which transforms the participants into DoorDash recruits with gameday gear and merch available for a limited time only. Sweepstakes? DoorDash also got these for you!