Yes, not DoorMom for Mother’s Day. It’s also a wordplay. This Mother’s Day, DoorDash will officially be called “DoorDad” for a limited time. Imagine DoorDash turning into a helper, at least, for Mother’s Day weekend.
“We know firsthand that what moms want most on Mother’s Day isn’t just a gift, it’s a real break,” a mom, Eli Vélez, as well as managing director for partner agencies at DoorDash, told ridesharing media.
Vélez added that DoorDash shifts the focus from a symbolic gesture to actual support, since every year, the app has gimmicks for Mother’s Day, but it’s unique and extra special this year.
“With DoorDad, we wanted to help give families an easy, joyful way to show up for moms and take some of that everyday load off her plate,” she further said.
It’s for you, mom
The campaign has been revealed on the official Instagram of @doordash. They posted a catchy video, with the caption: “Give mom a REAL break this Mother’s Day. Don’t ask Mom, #AskDoorDad. #DoorDashPartner Order flowers from May 9th to 11th, 2025, and get up to $75 in DoorDash credits for DashPass members, or up to $50 for non-DashPass customers. Select items only, while supplies last. Add select items via DoubleDash. Terms apply.”
One of the faces of the brand tapped was Brenda Song, an Asian-American actress. She embodies the face of a mom tired of answering endless “MOOOMMM!”s from her kids and sometimes from her husband. Really? Yikes.
The idea of the campaign is to take the mental load off moms by doing the heavy lifting, carrying daily chores, such as scheduling and dinner planning.
“Now that I have two kids, I know firsthand that decision-making fatigue is real and that moms should not be taking on more mental load on Mother’s Day of all days,” Song stated. “Working with DoorDash to encourage everyone to lean on ‘DoorDad’ on Mother’s Day hit on exactly what I want this Mother’s Day, which is simply a beautiful bouquet of flowers, and to sit back and relax.”
Don’t be confused. DoorDad is not for Father’s Day but for Mother’s Day. It’s like telling Dad to buy Mom flowers, full meals, and self-care treats to make her feel happy.
The campaign is developed with creative partners Superette and GUT Los Angeles.
Margarita is DoorDash’s summer drink of the year
It’s tequila. Are you shocked? Also, because it’s almost Cinco de Mayo.
Margarita is DoorDash’s drink of the summer, based on the doubled orders for Reposado Tequila at the beginning of the year.
“As we head into summer, people are reaching for simple, familiar favourites that bring a sense of fun and nostalgia for a lighter time. This season is all about celebrating the classics we know and love, and the return of the Margarita proves that some traditions are timeless,” Cristen Milliner, DoorDash’s consumer trends expert, explained.
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