Brimming with flavor and thrill each year, the Super Bowl, the final bout of the American football league from the previous year, is not only a sporting show, but also a menagerie of ads from the world’s biggest brands.
However, apparently, long-time ad partner of the Super Bowl, DoorDash, won’t be participating in the ads presentation this year. Here’s why.
Farewell Super Bowl for now, says DoorDash
DoorDash has decided not to run a Super Bowl ad this year, at the very least in the ad department, and perhaps not bidding goodbye to partnering with the football game event as a whole.
The food delivery app has been advertising exactly four times during the national broadcast of the show.
Last year, DoorDash featured comedian Nate Bargatze, but only to be eclipsed by Uber Eats.
However, DoorDash managed to give away products from each brand that advertised during the game last year, a generous move from the app. Due to this, their ad campaigns scored the prestigious Cannes Lions Titanium Grand Prix award.
Not that they hold grudges
But, not that they hold grudges against the Super Bowl sporting event, no. Giga Igew, the deputy of DoorDash and head of consumer marketing, told Ridesharing Forum through a statement, saying, “We assess our Super Bowl strategy every year based on where culture is moving and how people are actually engaging. A 30-second spot can be powerful, but it’s just one part of a much bigger ecosystem.”
In other words, it is because they are not getting the audience numbers they want. It is based on where DoorDash sees engagement with TV viewers.
So, it’s not the end of DoorDash’s partnership with Super Bowl. Rather, they are launching a social campaign.
“This year, we’re choosing to focus on showing up where the conversation is happening in real time – on the second screen – meeting fans in the moments they’re already participating. Social is where conversation unfolds during the game, and we’re excited to engage there, with much more to come closer to kickoff.”
Thrilled to see DoorDash’s campaigns for the Super Bowl? Share your thoughts by signing up for your account on this Ridesharing Forum site today.
Ads presenting in Super Bowl LX
The official list is out. Here are the advertisements and brands presenting in the much-anticipated Super Bowl LX: Budweiser, Nike, Kinder Bueno, Blue Square Alliance, Pringles, Squarespace, OpenAI, Anheuser-Busch, Uber Eats, Eos, Instacart, Come Near, TurboTax, PepsiCo, Bosch, Salesforce, Liquid I.V., and Svedka.
Also joining the list are Hellmann’s, Ritz, Homes.com, Novartis, Nerds, Liquid Death, Grubhub, Manscaped, and Sazerac.
That’s basically every brand that every football fan desires.
The USA is big on football. If western European nations and South America are big fans of soccer, American football is clearly a United States territory. For more ridesharing news and more, keep browsing this Ridesharing Forum website. Let’s go!