In a previous report here on Ridesharing Forum, you learned that DoorDash has entered the European market and, in conjunction with this feat, has started the process of acquiring SevenRooms, a customer relationship management, marketing, and operations platform for hotels and similar businesses.
On Friday, DoorDash formally announced that it had completed the acquisition.
Now that the acquisition is in full circle, merchants can already begin to grow in-store sales, strengthen relationships with customers, and boost profitability as they go about the integration of SevenRooms’ offers, which include their best-in-class CRM, reservations, guest experience tools, and marketing tools into the DoorDash platform.
“We’re excited to accelerate our mission to help hospitality operators around the world understand their guests, build deeper relationships, and grow their businesses sustainably,” stated Joel Montaniel, SevenRooms’ head and co-founder. “Together with DoorDash, we’re providing restaurants and hospitality businesses with the tools to own their guest experience, grow their customer base, and thrive both inside and outside their four walls. With shared core values, we’re energized for our shared future as we bring continued innovation to market faster through a merchant-centric approach.”
With this acquisition, SevenRooms will become even stronger to continue to empower restaurants on the platform with DoorDash, as well as hospitality operators to develop and deliver exceptional guest experiences, all the while gaining full-scale access to DoorDash’s resources and even its global research.
An official at DoorDash’s strategy and operations division Parisa Sadrzadeh stated, “We’re building a platform that makes it easier for local businesses to grow—whether that’s through delivery, pickup, reservations, or in-person hospitality. These capabilities reflect DoorDash’s focus on empowering local businesses to deepen their relationships with customers, however they choose to connect—whether that’s going out, ordering in, or engaging through a merchant’s own online stores. With SevenRooms, we will be able to keep supporting an open, partner-friendly ecosystem.”
Quite stunning! SevenRooms is a customer relationship management, marketing, and operations platform designed to help restaurants grow and develop.
Founded in 2011, it has a collection of diners, such as Michelin star gems to local favorites, enjoying the platform’s features, such as reservations, waitlist, and table management, review aggregation, revenue management, referrals, email and text marketing, and marketing automation.
SevenRooms has over 13,000 dining, hotels, nightlife, and entertainment venues worldwide, which include the popular ones, such as Marriott International, MGM Resorts International, Mandarin Oriental Hotel Group, Wynn Resorts, and the like.
Among the world’s leading local commerce platforms, DoorDash connects consumers to the best of their neighborhoods, such as food deliveries, as well as providing people to earn in a faster, more flexible, and less scammy way.
Since 2013, DoorDash has continually expanded. It is present in over 30 countries, taking advantage of its advanced technologies and logistics to shape the eCommerce future. Thus, it is able to drive economic vitality in the regions it serves across the globe.
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Congratulations, DoorDash and SevenRooms!