DoorDash has got to be thanking the stars right now that it is officially signed up with renowned clothing label, Old Navy. Plus, two other news reports that you shouldn’t dare miss. Here are the scoops.
From the corporate world to… working as driver?
Some of them may even be managers or CEOs, but a new Goldman Sachs analysis found that several corporate workers are turning to the gig economy to earn more. The reports are saying the gig economy is quietly absorbing some of the employment strains being felt across the country.
Platforms like DoorDash, Uber, and Instacart are some of the major tech players holding up as traditional payroll growth cools.
Furthermore, around 20 percent of those who lost salaries, jobs, or had their hours cut turned to gig platforms to make up all the difference. The analysts found, too, that gig hours rose the most in cities where payroll growth slowed, ushering a signal that workers are taking on additional time shifts to make up for lost pay or lost hours in the office. They’re driving for the money, not because they’re passionate about cars. Well, not all of them.
Old Navy is now with DoorDash!
Old Navy, which started in 1994 in California, is now part of DoorDash.
The brand, which is owned by Gap, Inc., has partnered with DoorDash to integrate delivery into the shopping experience… seamlessly. For example, Pizza Hut had its delivery hotlines, but they’ve turned to signing up on platforms like DoorDash and Uber Eats to consolidate the deliveries.
“We’ve seen increased demand for on-demand apparel and partnering with an iconic brand like Old Navy marks an incredible milestone in delivering scale, value, and convenience for consumers nationwide,” pointed out Lee Brown, the chief revenue officer at DoorDash. “It’s a powerful example of how we’re helping retailers expand beyond their own channels while giving consumers more choice and convenience than ever before.”
With this brand-new omnichannel experience, customers nationwide could shop Old Navy’s denim, activewear, pajamas, and more via the DoorDash app.
Haio Barbeito, the brand president and the CEO of Old Navy, stated, “We like to meet customers where they are – on their terms. For us, that means removing friction and adding joy, making it easy for our customers and their families to get what they love, how and when they want it. Partnering with DoorDash brings that spirit to life by introducing same-day delivery – a whole new value proposition that helps customers save both time and money. It makes shopping for great style as simple and accessible as ordering dinner or groceries.”
DoorDash, Symbiosis’ pact
Meanwhile, in other DoorDash news, the food delivery app is presently leading a two-year partnership with Symbiosis, the retail media tech platform that helps retailers utilize first-party data to find their customers over on Google, Meta, TikTok, and Pinterest, sending them back to purchase.
This partnership with the Symbiosis team is also going to keep serving other retailers, including Macy’s, Chewy, and Best Buy, which Giordano stated creates “even more opportunities for collaboration since some of those brands also sell through DoorDash.”