Spooky season means discovering the world around you, especially in Australia, where Uber is making waves to shine once more. The ridesharing app’s division in this Pacific country has unveiled their newest campaign. It is known, “Can’t Do That If You’re Driving.” Here’s the story.
The newest campaign of Uber Australia
Maybe those passengers were once drivers, right? In this new ad of Uber Australia, Australian celebrity – Tom Cardy, a comedian-musician – in collaboration with Canadian country-pop icon, Shania Twain, performed their original song from the passenger’s seat of their Uber, celebrating things you couldn’t do while driving.
Uber Australia and New Zealand’s head of marketing, Nicole Bardsley, stated about this campaign, with no hesitations: “Can’t do that if you’re driving’ celebrates all the joyful, playful moments that happen in the backseat. We are [thrilled to unlock the potential of this new campaign platform and can’t wait to continue to work on] it.”
This campaign is further noting how this approach taps into the strong attachment of Australia into car ownership, pointing out the freedom and fun of being a passenger at the rear, showcasing the quirky, spontaneous, and relaxing activities passengers could enjoy on their Uber car, for they got the right, or experiences that drivers couldn’t help but just their time agreeing on.
Cut through the scenes wherein these passengers end their day, either swiping dating applications to catching up on their sleep from their tours around.
“For decades, pop culture has tried to convince us that driving is a freeing experience. But when you stop to [think about it, it’s just not real.] You can do way more fun stuff in the back of an Uber than when you’re behind the wheel. We figured it was time someone pointed that out,” the creative team behind this campaign stated, too. Talks inside Uber rides as passengers with drivers thinking they own the road are plain boring.
Coupons for the Halloween celebrations this year
In other Uber news, Halloween celebrations are getting bigger and bigger, for, hey, you’ve invested in it. Here are the trendiest coupons to use this year, thank you to the world’s number one ridesharing app:
- RetailMeNot: With the Uber App, Your Destination Is at Your Fingertips. Just Open the App and Enter Where You Want to Go, and a Nearby Driver Will Get You There - Your friends in RetailMeNot are very serious with this coupon. There is no code required, so hurry before this fades away.
- This coupon from CouponFollow – Find Rides in Over 10,000 Cities – also doesn’t require a coupon code. Simply download the Uber app to get these savings, so that you could lose yourself on the road.
- SimplyCodes: $10 Off - The coupon code is very easy to remember. It’s NEW70, offering as much as $10 discounts on your Uber rides. Make sure to review the terms and conditions that apply.
In addition, Mothers Against Drunk Driving is also offering free vouchers, so you could get home safer after celebrating Halloween with your friends and family, or maybe when finding a job at night?
People from MADD in central and southern Texas stated, “Halloween remains one of the most dangerous nights of the year for impaired driving. Every choice not to drive impaired can mean [the difference between your life’s timeless and really timeless selections]."
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